Retail Media Associate Director

BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

Publicis Commerce works across Publicis Media agencies, Spark Foundry, Starcom and Zenith combining the best commerce talent, tech, and partnerships to provide clients with award-winning products and solutions that move their businesses forwards in an extremely competitive space.

With a highly collaborative team of subject-matter experts, Publicis Commerce is a trusted partner to clients in navigating the complexities and emerging opportunities of the commerce landscape, from understanding their shoppers better to maximising retail media performance and preparing for future success.

We specialise in helping clients excel on the digital shelf, build data-driven relationships with retailers, and modernise organisational structures to drive long-term growth.

Responsibilities

Sat within Publicis Commerce, this is an excellent opportunity for an experienced Retail Media Senior Manager or Associate Director to join us on one of our most exciting and global clients - L'Oreal, in our L'oreal Commerce division!

With scope across global markets, you'll be working across strategy and activations, retailers and partners and be part of a brilliant team to deliver best-in-class online retail strategy for L'Oreal.

The successful applicant will have strong strategic, communication, and presentation skills, and be adept at solving complex business problems in a matrixed organisation.

We're looking for somebody with experience in Amazon and Retail campaign management, plus a deep understanding of eCommerce, retail optimisation, portfolio management, and data insights. Experience or interest in social commerce is a plus. The role involves assessing challenges, offering innovative solutions, and effectively communicating these to a senior audience.

• Support the Commerce team and Retail Media Director on your account by responding to briefs, making strategic suggestions, reporting, and presenting to the client.
• Develop and implement comprehensive retail strategies that aligns with the overall client business objectives.
• Foster strong relationships within agency, retailers, platform partner and client teams
• You'll work with internal and external activation teams to ensure clear communication and delivery, whilst responding to briefs, making strategic suggestions, reporting, and presenting to the client.
• Establish key performance indicators (KPIs) for retailers and incorporate into strategic decisions that will help the client improve their performance.
• Work closely with internal data teams to understand customer preferences and behaviours, leveraging data insights to enhance the overall shopping experience

Qualifications

• Established experience within retail media and ideally across multiple markets
• Must have experience with Amazon and UK retailers
• Experience with Citrus Ads and Criteo is ideal
• Desired experience in social commerce or paid social would be very beneficial, as well as in store digital displays, but the willingness to learn is key.
• Skills in building presentations, responses and recommendations to clients within commerce
• You need to have great communication (both written and verbal) and interpersonal skills - our clients like to be challenged, but with diplomacy

Commerce is a big strategic priority for the business and is certainly at the forefront of innovation and the current change within our industry. This role has significant growth opportunity, and we would love to hear from you if you feel your skills are a good match for it!

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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