Client Experience (B2B) Junior Marketing Manager

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Role Title: B2B Junior Marketing Manager / B2B Senior Marketing Coordinator / B2B Specialist

We're looking for a full-time teammate to join our B2B Marketing team at the Senior Coordinator/Junior Manager/Specialist level. Code First Girls offers flexible, family-friendly working arrangements with hybrid working (1 day per week in our Old Street office in London). We are a diverse team and welcome applications from all genders.

Applicants must have the right to work in the UK.

ABOUT THE COMPANY

Code First Girls is on a mission to close the gender gap in tech by providing free education that leads to employment. We've helped 250,000+ women learn to code and work with global companies to drive diversity, employability, and social mobility. We're expanding internationally and launching new offerings like Code First Teams (employee training).

ABOUT YOU & THE ROLE

You have 4+ years' B2B marketing experience with a track record in driving growth across lead generation, partnerships, retention, and client engagement. You're proactive, organised, and commercially minded, with strong communication and campaign skills. You'll own day-to-day client marketing activations, partner marketing, nurture campaigns, ABM, and lifecycle projects, working closely across teams in a fast-paced scale-up.

GENERAL SKILLS

Please don't be put off applying if you don't match all of the skills/criteria below. We anticipate that some areas or skills may need to be learnt or developed in the role. What's most important to us is finding the right person for our team.

• Strong client relationship management and retention focus
• Experience across the B2B lifecycle: acquisition → retention
• Knowledge of funnels, RevOps and conversion optimisation
• Partner activations: campaigns, comms, case studies, events
• Multi-channel B2B marketing (digital focus)
• Excellent written communication and copywriting
• Creative, commercial and data-driven mindset
• Ability to manage multiple projects in an agile environment
• Experience supporting/managing junior team members
• Comfortable using tools like Hubspot, WordPress, Canva

SOME THINGS YOU'LL BE WORKING ON

Client Lead Generation & Attraction

• Support inbound and ABM campaigns across paid, PR, content and events
• Support B2B content (newsletters, webinars, research papers, landing pages, SEO)
• Assist with organising client events (roundtables, breakfasts) and thought-leadership pieces
• Assist outbound strategies: account mapping, prospect engagement, events, awards

Client Nurture (Consideration → Decision)

• Build and optimise nurture workflows, lead qualification, and personalisation
• Support sales with decks, case studies and bespoke content
• Re-engage lapsed leads with new opportunities

Client Onboarding & Engagement

• Deliver exceptional onboarding and partnership showcases
• Manage lifecycle marketing touchpoints and partner activations
• Coordinate marketing materials and communications with stakeholders

Client Delivery & Advocacy

• Drive account growth, retention and advocacy with Client Success
• Activate clients across PR, content, case studies, events and impact reports
• Produce social graphics, testimonials and client success stories
• Manage client communications (newsletters, updates, training materials)

Insights, Reporting & Optimisation

• Monitor lifecycle performance, deliver insights and optimise campaigns
• Track market trends, competitor activity and client feedback
• Research growth opportunities by segment, vertical and international markets

EMPLOYEE BENEFITS:

• Salary: £35k-£45k DOE
• Annual leave: 20 days + 7 days over Christmas + 1 Special Occasion Day (+ 8 bank holiday days). Optional: Buy or sell 3 days of holiday, 1 Giving back day, option to work 2 days over the festive period and get additional days back.
• Parental leave: 16 weeks full pay for the primary caregiver, 6 weeks full pay for the secondary caregiver. Phased return to the office for the primary caregiver (work for 4 days at full pay for 2 months).
• Flexible working: Our working hours are 9.30am - 5.30pm. Opportunity to work from abroad for up to 90 days a year.
• Free CFGdegree education: After working at CFG for 6 months you are able to take our 16 week CFGdegree, worth £10,000 of education!
• 6% matched pension: CFG will match your pension contribution up to 6%
• Length of service: After 3 years you get an extra day of annual leave, 2 extra days at 4 years and 3 extra days at 5 years (and 5+ years). After 5 years a 2-month sabbatical, first month paid, 2nd month unpaid is available.
• Mental health support: Free access to Spill, which offers employees free workplace support therapy sessions.

Progression: We anticipate this role building towards a Marketing Manager level for this role progression.

Reporting line: This role reports to the Senior Marketing Manager (Client Experience/B2B)

STEPS IN THE PROCESS:

• Shortlisted candidates will be invited to a video interview
• Shortlist from video interview to meet with Marketing Director & Senior Marketing Manager
• Final candidate/s wider team meet and greet / interview
• Target start period (depending on notice periods): as soon as possible/available