Campaign & Community Marketing Manager at ProFinda

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The Business, the Mission:

ProFinda is a fast-growing, innovative SaaS company revolutionizing how organizations understand, mobilize, and manage their workforce and skills. Our platform uses cutting-edge AI to match people to the right projects and opportunities, enabling unprecedented agility and efficiency for our global client base. We work with some of the world's largest and most complex organizations, and our success is directly tied to the deep, trusted relationships we build with them.

About the Marketing Team:

This role will sit within a growing marketing function that covers all aspects of the marketing responsibilities. Our team is focused on building a scalable, data-driven marketing engine to support ProFinda's global growth. We're an agile team with a strong test-and-learn culture. We love to move fast and are not afraid to test things and make mistakes, as long as we're learning and constantly improving. We also believe that technology, particularly AI, can help us be more efficient and effective in our day-to-day work. We see AI as a co-pilot, not a replacement, and we're excited to leverage these tools to help us achieve our goals.

The Role:

ProFinda is looking for a Campaign & Community Marketing Manager to join our team. In this role, you'll be instrumental in developing and executing our event and community strategy, helping us engage with our target audience and build a strong brand presence.

We're looking for someone who is a self-starter, creative, and passionate about building communities and delivering memorable experiences, both in-person and online.

Core Responsibilities:

• In-Person Events: Lead the strategy and execution of all in-person events. This includes everything from large industry conferences with Partners like SAP or Google Cloud, to intimate bespoke dinners for key prospects and opinion leaders. You'll manage the entire lifecycle from conceptualization to execution and evaluation. You will also be responsible for managing budgets, reporting on progress, and communicating the impact of events in line with our marketing goals.

• Digital Events: Own our webinar series from start to finish. You'll host our own webinars and partner with key brands to deliver engaging content to our communities. Your responsibilities will include planning, execution, optimization, and managing all associated marketing materials, including social media posts, landing pages, HubSpot lead tracking, and email campaigns.
• Email Marketing Campaigns: Design and execute nurture campaigns for our pipeline, expanding by segment and enabling us to drive personalisation at scale.
• Partnership Marketing: Work with our key partners to identify and execute marketing initiatives that increase brand awareness for ProFinda and generate new sales opportunities. You'll be responsible for managing these lead-generation opportunities and reporting on their success.
• Community Building Initiatives: Take ownership of our growing community lists on HubSpot and lead the evolution of community focused projects where we can foster genuine engagement and knowledge-sharing.

Who You Are:

• You have a proven track record of managing and executing successful marketing campaigns, with a strong focus on events and community building ideally in a b2b role.
• You are a highly organized, detail-oriented individual with excellent project management skills.
• You have a creative and strategic mindset, always looking for innovative ways to engage with an audience.
• You are an excellent communicator and comfortable managing multiple stakeholders, managing budget, targets and reporting.
• You have experience with marketing automation tools like HubSpot.
• You have experience and more importantly a curiosity and desire to learn more about how to deploy AI tools to drive marketing efficiency and effectiveness.
• You have the right attitude and desire to want to learn more. This role is the first hire of its department, so there will be great opportunities to learn while doing, test and fail, and ultimately lead the strategy for an integral part of the marketing mix.

What We Offer:

• Learning & Development: The chance to learn and deploy cutting-edge AI tools to enhance your work, along with a dedicated budget for your professional development.
• Competitive Compensation: We offer a competitive salary and bonus structure.
• Flexible Working: Enjoy a flexible schedule with 2-3 days a week in our Clapham Junction co-working space, complete with a members' club and a rooftop terrace.

Our Culture & Values:

At ProFinda, we know that a great culture is something that develops naturally on the back of strong, clearly defined company values and leadership. This culture is what motivates and retains talented employees. Our values are true to ProFinda and are reinforced among our employees daily, translating to a culture that makes the entire team proud.

Purpose Driven Work - We're engaged, excited, and focused on making a meaningful impact.

Transparency & Agility - Great communication, self-driven attitudes, and solution mindsets are at our core.

Trust & Autonomy - We take ownership, work independently, and support each other.

Collaboration & Success - We believe teamwork fuels innovation and shared achievements.

Continuous Learning & Growth - A dynamic environment where everyone can reach their full potential.

Work + Life Balance - We value a healthy balance, knowing that well-being and performance go hand in hand.

A little bit about us:

Though our backgrounds are diverse, we share a belief - employee skills and a knowledge lens can lead to workforce productivity and quality, also favouring employee personal development and mobility. That common inspiration keeps us aligned with our purpose as a global team. The distance doesn't slow us down. We keep the engine humming from our homes, co-working spaces, and coffee shops. Whether collaborating through Slack, video calls, our team knows how to keep connected - it's what we do best!

At ProFinda, inclusivity fits our core values of aspiring to create an open-minded workforce, where our employees feel comfortable to be themselves. We know that creating diverse teams is the most fundamental component to our success and this success can only be achieved by a collective of people with different backgrounds, experiences, personalities, talents, ideas and opinions. We hire fantastic, innovative team players - if that sounds like you, you will find a home at ProFinda!