Manager Conversion Rate Optimisation

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At PMI, we're not just evolving-we're revolutionizing. As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking.

Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization (CRO) plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact-where every test is a step toward delivering better digital experiences.

As part of our growing global Digital Commerce team, you'll help shape best-in-class personalisation journeys that drive conversion. You'll support Web Product Owners and CX Managers in embedding CRO principles across our platform, Campaigns and Toolboxes-ensuring that every decision is backed by insight, and every improvement is validated through testing.

This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.

About the role:

As a Conversation Rate Optimisation Manager (CRO) Manager, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with cross-functional teams-Including UX, Analytics, Audience Insight, Category teams and our Product owners -to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy.

Key Responsibilities:

• Assisting the CRO Team with test ideation using tools such as GA4 and Content Square to gather insights.
• Work cross functionality with UX, Product and our Performance teams to translate insights into a/b tests and personalisation campaigns.
• Proven experience in executing personalisation journeys, not just a/b tests
• Experience working with CDP/DMP platforms to create hyper segmented customer journeys.
• Strong experience defining audience segments with data teams.
• Strong analytical mindset comfortable with data, test design, and performance metrics
• Champion a test and learn mindset across teams and markets.
• Coordinate CRO-related updates such as our team newsletter.
• Track and manage market-specific requests and ensure timely communication of updates.
• Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
• Prepare regular status roadmap reports for internal stakeholders.
• Assist with administrative and business support tasks as required.

What We're Looking For:

• 5+ years of experience in E-commerce, with a strong focus on personalisation
• Excellent written and verbal communication skills with the ability to communicate technical tools and processes to non-technical teams and stakeholders.
• Excellent PowerPoint skills- able to design engaging slides that tell a story.
• Ability to work independently and manage multiple projects effectively.
• A collaborative team player who is adaptable and proactive.
• Experience working with third party vendors or agencies (Desirable)
• Knowledge of a/b testing tools such as Adobe Target/ Optimizely (Desirable)

Key things to know before you apply:

• If you have been in your current job for less than 12 months or if you are on a Performance Improvement Programme, you must get the approval of your current manager before applying for the job.
• If you are not a PMI employee and employed by an agency, please make a formal application via the external career site at www.pmi.com/careers
• To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.

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