Regulatory Comms Senior Specialist

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Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Main Purpose of Job

Accountable for crafting and delivering political and regulatory narratives across the UK media landscape. The role will involve working closely with the wider External Affairs team, plus regional and global counterparts. The role supports the delivery of PML's smoke-free vision, with the media and other collaborators in a highly complex, exciting and constantly evolving media and political landscape.

Engage in campaign-style work, focusing on delivering regulatory and political communications through various media outlets. It will amplify PMI's voice, and bring to bear those of third parties, to support the commercial and regulatory outcomes required by the business. It operates within a highly matrixed internal environment and will be encouraged to display significant internal and external judgment, with an appropriate appetite for risk.

The role will act closely with a range of our agencies and will be expected to take the lead in the design and implementation of political communications strategies with them on both a proactive and reactive basis. Strong judgement is required to know when and how to manage UK issues with a global consequence in conjunction with PMI colleagues.

The role will also involve managing partnerships and activations with key media titles - both political and national outlets.

Achieving stretching communications objectives will mold the environment for successful implementation of Tobacco Harm Reduction (THR) in the UK. The role holder aligns their work with External Affairs team communications for political and commercial initiatives. A good knowledge of the needs of the media, journalists, producers and day-to-day attitudes within (and beyond) both Whitehall and Westminster will be required.
Main responsibilities:

Strategy development & delivery

• Shape and deliver a political communications strategy which supports PML and PMI political and regulatory objectives in the market
• Run the required relationships with a range of consultancies and partners to successfully develop and deliver political and regulatory media campaigns with tactical and strategic effect

External Engagement

• Target, nurture and maintain a network of national, broadsheet and broadcast journalists and producers to deliver our messages and counter mis/disinformation
• Position PMI as a force for good in the national and societal dialogue
• Reinvigorate the acceptance of Tobacco Harm Reduction - and PMI's role or experience as a motivation in this regard - within society
• Work with the wider External Affairs team to craft the debate across campaign objectives

Planning & implementation

• Delivery of short and medium term political and regulatory communications approaches which support the work of the wider External Affairs team

Leadership and People Management

• Build objectives, strategies and actions to achieve them
• Work through complexity and avenues and approaches
• Work effectively across the full EA team to unlock opportunities to lead political and regulatory media campaigns

Key Requirements

To succeed, the role-holder needs to demonstrate a high level of accountability, excellent communication with a particular focus on influencing skills. Specific skills required include:

• Demonstrable experience in creating and setting external political and regulatory media campaigns
• Media, commercial, political, regulatory and fiscal competence
• Proactive with the ability to anticipate risk
• Very strong communications skills (both written and verbal)
• Excellent problem solving and critical thinking skills
• Ability to lead multiple goals and deadlines
• Ability to navigate exciting objectives of collaborators
• Ability to liaise optimally with a range of senior external collaborators across media, commercial, political and driven areas
• Highly motivated with an objectives-focused mindset, equally comfortable working on team projects as well as autonomously.
• 5-10 years of communications experience with a bias towards political and regulatory media
• Record in delivering at the tactical/operational level while also being able to demonstrate that you are working to an over-arching media strategy
• Working with agency and media partners in order to implement and deliver the above
• Outstanding media relations experience - demonstrating that you've built and maintained positive relationships with the media previously, e.g. journalists and producers
• Well organised and can move long-term projects forwards while taking care of immediate priorities

  Why work for us
  Our success depends on all people who come to work every single day with a sense of purpose and an appetite for progress!

• We're international: Our global workforce of more than 82,000 is one of our greatest strengths and our employees speak more than 80 languages
• We're flexible: your work fits you and not the other way round, thanks to our Flexible Work Arrangement Program; and
• We're a certified top employer: This position will advance your experience with innovative technologies, services, and processes. Backed by an attractive salary and compensation package, you will work in a professional setting with clients and team members from all over the world. We are the first multinational Swiss company to obtain the Equal-Salary label, for people of all genders

  #LIjobs
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• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provide endless opportunities to progress. Take pride in delivering our promise to society: to deliver a smoke-free future.
  Philip Morris International: Building a Smoke-Free Future

  PMI is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities, and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heated tobacco, nicotine-containing vapor products, and nicotine pouches. As of the end of December 2023, PMI's smoke-free portfolio had 33 million users and was available in 84 markets. For more information, see our PMI and PMI Science websites.

  PMI is an Equal Opportunity Employer.