Regional Marketing Manager

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JOB DETAILS

Job Title: Regional Marketing Manager

Job Purpose / Overview: To plan, execute and evaluate marketing campaigns for the region across multiple channels ensuring commercial goals are met.

Reports to: Regional Marketing Director

Job Category / Family: Marketing

JOB DESCRIPTION

Key Responsibilities

Campaign planning: Collaborate with the marketing director, clinic operations director, marketing team, medical professionals and other relevant stakeholders to develop a marketing campaign and events plan and, after approval, manage its execution and monitor return.

Timeline and execution: Create and manage campaign and event timelines to ensure that all elements are executed on schedule, monitor progress and adjust plans as necessary.

Content creation: Manage and create engaging and informative content of marketing campaigns across various marketing channels, including posts, images, videos and infographics, that educates, informs and entertains the intended target audience, while adhering to healthcare regulations and privacy laws.

Creative design: Work with designers and content creators to develop eye-catching and engaging campaign materials, ensuring consistent branding and messaging.

CRM: responsible for the local optimisation of lead and patient communication within the CRM system. Creating communication workflows and content, evaluating performance and collaborating with operational teams to ensure a seamless patient journey.

Campaign performance: Assess the impact of campaigns by tracking KPIs, including patient acquisition rates, appointment bookings, website traffic and social media engagement.

Reporting: Generate regular reports and insights to inform decision-making and campaign refinement. Ensure data captured reflect KPis and are tracked accurately and effectively across clinics

Education & Professional Qualification
• Marketing related qualitfication such as degree or CIM

Knowledge/Skills/Experience
• 3 years in marketing management
• Strong business acumen

Key Job Competencies SHL competencies
• 1.1 Deciding and Initiating Action
• 3.3 Presenting and Communicating
• 4.3 Analysing
• 8.2 Entrepreneurial and Commercial Thinking

Key Stakeholders
• Regional Marketing Director
• Clinic Operators Director and Regional Operations Director
• CCA team