Publicity Manager, Emmerdale- 12 Month FTC
Publicity Manager
Emmerdale
12 Months FTC (Maternity Cover)
Leeds
Hiring range: £35,000-£40,000 pa
For more information please email TalkingCareers@itv.com
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team & the role
Our Strategies. Their Headlines. Millions Reached. At Emmerdale, you're the driving force behind the publicity that fuels the nation's conversation. Every press release, every influencer partnership, every carefully-crafted campaign you lead ensures that Emmerdale remains at the forefront of popular culture. From the red carpet to the trending hashtag, your work keeps the show in the spotlight.
Shape the narrative. Innovate. Connect. You'll embrace a digital-first mindset, collaborate with social media influencers, and forge relationships with journalists across all platforms. Work hand-in-hand with the cast, the production team, and the wider marketing team to craft campaigns that resonate with both dedicated fans and new audiences. You'll also be a key player in crisis management, safeguarding the reputation of Emmerdale and ITV.
Role Responsibilities
- Manage strategies and publicity campaigns for Emmerdale to cover all press, broadcast, digital media and content creators to reach target audiences;
- A focus on 'digital first' campaigns with promotion within the digital space, influencer marketing and social media outlets to increase reach and look for new opportunities to reach lighter viewers via these outlets;
- Work collaboratively with other areas of the wider marketing team, Emmerdale's social team and picture publicity colleagues as well as the commissioning and production teams to devise fully cohesive and innovative publicity campaigns;
- Identify opportunities for social media influencers both on set, in junkets and via experiential work and incorporate that work into campaigns;
- Experience of publicising high profile TV programmes would be preferable;.
- Working collaboratively with the actors in relation to publicity for Emmerdale;
- Managing crises and reputation management for Emmerdale, ITV Studios and the ITV network;
- Identify potential press issues and work with the production team to devise appropriate action;
- Write press information, brochure copy and press releases to deadlines;
- Work collaboratively and as part of the Emmerdale press team sharing skills and best practices;
- Form excellent working relationships with journalists across full range of media, including digital as well as social influencers;
- Field and answer press inquiries via email and phone;
- Provide written press updates and evaluations for campaigns to the Emmerdale Producers and production team and Head of Programme Publicity, Drama and Soaps.
Skills you'll need (minimum criteria)...
- At least two years experience in promoting content, either in house or for an agency, preferably in television or the wider entertainment industry.
- Experience of publicising projects on social media and within the digital sphere and an interest in innovations within that area
- Previous experience of working with high profile actors/talent
- Excellent relevant contacts across a range of media - print, digital, radio, television, social and social media influencers
- Ability to identify good news stories and crisis situations
- Previous experience of excellent copywriting ability
- The ability to remain highly focused and flexible whilst working under pressure with the ability to manage publicity for multiple storylines simultaneously
Other things we're looking for (key criteria)...
- Keen interest in and understanding of the media industry and in innovations in publicity
- Crisis management/reputation management skills
- To be able to demonstrable creative and strategic thinking
- Excellent personal and communication skills
- Highly articulate and informed
- Actively engaged with social media
ITV is for everyone.
ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Find out more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Closing date: Midnight 15th October 2024
Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.
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