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Are you looking for your next step in your publicity career? Are you interested in the latest in children's authors, brands, media and social platforms? Do you love sharing stories? Do you know how to connect with digital first audiences?

If so, we have an exciting opportunity for a passionate, strategic and digital first thinking Publicity Manager to join our award-winning children's publishing team.

About PRH Children's and the PR team

We are the UK's no.1 children's publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands, authors and illustrators, including: Peppa Pig, Bluey, Peter Rabbit, The Snowman, Eric Carle, Roald Dahl, Jeff Kinney, Katie Kirby, Adam Kay, Tom Fletcher, Robin Stevens, Nadia Shireen and Jacqueline Wilson. We also launch talented voices, including Selina Brown, Huw Aaron and Dr Sheila Kanani. Our Penguin YA list includes bestselling authors such as Malorie Blackman, Karen McManus, Phillip Pullman, Jenny Han and Jennifer Lynn Barnes, as well as rising stars such as Bea Fitzgerald and Laura Steven.

Our marketing and PR teams are organised into three audience-focussed hubs (across Pre-School, Primary and YA), publishing everything from picture books to young fiction and graphic novels, non-fiction and books for young adults. We are looking for a new Publicity Manager to largely work across our Preschool and Primary Hubs, reporting into the Head of PR.

Key responsibilities of the role

The Publicity Manager will manage publicity campaigns, working across debut authors, recognised brands and high-profile talent. You will be able to plan and implement your own innovative and targeted publicity campaigns, which get into the hearts and minds of the consumers of our titles and the Ladybird and Puffin brands, through multiple platforms.

Detailed responsibilities include:

Plan, manage and evaluate consumer facing publicity book campaigns within budget to reach targeted audiences and connect with consumers
Promote books and authors through print, radio, TV, social media and digital channels to ensure coverage and generate sales
Manage all aspects of author publicity events and tours including event creation and schedule management e.g. book festivals, schools events, signing events, stock signings, appearances, dinners and media showcases
Establish and maintain strong external relationships, with consumer media, trade media, key influencers and networks within the industry
Communicate publicity campaigns and activity effectively internally to all departments across the division, especially marketing, sales, rights and editorial, as well as externally to authors and agents
Create and write a variety of print and digital promotional materials for trade press, consumer press and end consumers
Coordinate international press requests for group companies, where appropriate
Supervise more junior members of staff, where appropriate
Support the Head of PR across campaigns and acquisition conversations, where appropriate.

What you'll bring

You don't need to have worked in publishing before to be considered for this role, but a passion to work with children's brands is essential. Perhaps you've worked in entertainment or media PR previously, or in a PR agency - whatever your PR background, we'd like to hear from you if you:

Have a keen interest in the UK children's book market
Are a creative individual who isn't afraid to think outside of the box
Are a proven project manager who has strong organisation and time management skills
Have excellent communication skills and are confident with pitching and presenting
Are able to generate multi-channel campaigns, on and offline, with innovative, digital content at their heart

Are a team player but can work autonomously using initiative

If this sounds like you and you're ready for the challenge, please apply with your CV and Cover Letter by Wednesday 20th of May 2026.

As part of your cover letter, please tell us in no more than 250 words about a piece of digital PR activity that has caught your attention this year and how it connected with its target audience.

Use of AI tools

Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.

We celebrate creativity and diverse perspectives, so please be yourself! While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.

Salary

Circa £42,000 depending on how your skills and experience align to the role.

Our hybrid working approach

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect the successful candidate to work from our London-based office a minimum of three days per week and offer the remaining two days to be worked remotely.

Company: Penguin Books Limited | Job ID: 288398

Publicity Manager, Children's (12m-FTC)