Prospecting Director

BRAND: Publicis Media
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

Who we are

At Publicis Media, we're a dynamic media agency that thrives on creativity and innovation. As one of the oldest and largest marketing and communication companies in the world, we harness the power of modern media to drive one-to-one consumer engagement at scale. Our people are at the heart of everything we do, and we're passionate about fostering a vibrant and inclusive workplace where ideas flourish.

Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices such as Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment or Publicis Media Content. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide. Join us to be part of a team that's shaping the future of media.

Overview

The Prospecting Director ensures Publicis Media never pitches to strangers by building and nurturing relationships with major UK marketers. Reporting to the CGO/COO, you'll architect the end‑to‑end prospecting journey, from cold outreach through to warm engagement and "pitching to a friend." You'll create entry points and personalised touchpoints, working in lockstep with the Marketing Director to align on proposition and messaging.

Your remit covers strategy, bespoke outreach, top‑to‑top meeting logistics, ongoing communications planning, and senior‑executive networking events. You'll be the driver of our pipeline's earliest stages, ensuring that every new opportunity starts from a foundation of trust and relevance.

Responsibilities

• Develop and execute a detailed prospecting plan in collaboration with the CGO, mapping priority sectors, target accounts and engagement journeys.
• Craft and deploy tailored outreach campaigns (email, social, phone) to key prospects, leveraging market insights and client needs.
• Work with the Marketing Director to ensure prospect communications reinforce our go‑to‑market narrative.
• Maintain an engagement tracker with prospect status, touchpoints and next steps; ensure CRM data accuracy.
• Own all logistics, content and follow‑up for senior‑level meetings - coordinating briefing materials, agendas and action logs.
• Curate high‑value networking opportunities (dinners, small‑group events) for senior PM execs; manage invites, collateral and post‑event engagement.
• Lead PM presence at industry conferences, briefing collateral needs, on‑site support and lead capture processes.
  Define and track KPIs (response rates, meeting conversion, pipeline value); deliver regular reporting and continuous improvement plans.

Qualifications

What are we looking for?

• Extensive experience in agency‑side business development, sales or marketing roles, with a proven track record in a management or leadership position.
• Exceptional interpersonal skills; able to cultivate trust and credibility at senior levels.
• Strong understanding of client business drivers and media market dynamics.
• Highly organised; adept at juggling multiple engagements and maintaining meticulous records.
• Works seamlessly with Marketing, New Business and Leadership teams.
• Excellent written and verbal skills; confident presenting to C‑suite prospects.
• Self‑starter who takes initiative to identify and pursue new conversations.
• Deep familiarity with the UK media and advertising landscape.

Additional information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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