Property Marketing Manager

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Could you be Incommunities new Property Marketing Manager? We are looking for a marketing professional with experience of new build and shared ownership marketing to join us on a permanent basis. This is an exciting time to join us and play a pivotal role in the marketing of our growth programme, which is set to deliver around 350 new affordable homes per year up to 2030 across Yorkshire.

About us

We are a social housing landlord and one of the largest housing providers in the region with over 22,000 social and affordable homes, mainly in the Bradford district. We employ a talented workforce of nearly 1,000 people.

Working to provide great homes in great neighbourhoods, we are proud to collaborate with our customers, communities, local and national stakeholders to achieve this.

This year will see us launch our new 5 year corporate strategy to 2029 which puts customers at the heart of what we do, providing great places to live and work, with homes that they are proud to live in.

Responsibilities

• Work with the Director of Development and Regeneration to develop and implement a marketing strategy for the wider development and regeneration function, taking a place-based marketing approach.
• Develop our approach to stakeholder management and engagement, writing awards submissions, developing case studies and supporting with our presence at external events (e.g. UKREiiF).
• Maximise publicity and generate positive PR, internally and externally, around our growth and regeneration strategy as well as site specific pre and post sales release PR opportunities.
• Maintain an understanding of the housebuilding and Registered Provider sector, identifying key stakeholders and opportunities to raise awareness of the organisation within this network.
• Work with the Head of Sales and Aftercare to support the development of the sales and marketing service and to develop and implement the property marketing strategy.
• Manage all commercial marketing and lead generation activities to promote sales of homes across our developments, delivering against targets (volume and quality) for each development within an agreed budget.
• Lead on creating and delivering innovative marketing plans and campaigns for new home developments, across the lifecycle of the development, and analyse effectiveness post activity.
• Responsibility for co-ordinating the design and production of all marketing materials, including signage and printed materials to promote each development.
• Undertake market research to inform the approach to new schemes.
• Produce reports on marketing activity to show performance of campaigns and use results to improve future activity.
• Support with the design and set up of our on-site sales areas and show homes.
• Develop the homes section of the Incommunities website, structuring content and creating engaging and compelling content in various formats to promote our new developments to prospective customers.
• Develop and maintain our internal intranet pages.
• Create and maintain online platforms such as Right Move, Zoopla and On the Market.
• Manage the day-to-day marketing activities including the budget, preparing briefs, and coordinating the approval process while advising the Property Sales Advisors on brand and advertising guidelines.

Requirements

• Minimum HND / Degree in Marketing or qualified by equivalent experience.
• Previous experience of managing marketing activities for a busy sales and marketing function in house building, construction or property marketing is essential.
• Experience in customer journey marketing using CRM systems (e.g. HubSpot / Salesforce Marketing Cloud).
• Experience analysing and measuring digital media campaigns, using analytical tools such as Google analytics.
• Proficient user of IT including Microsoft Office Suite.
• Experience of developing, maintaining, and delivering on marketing strategies to meet company objectives.
• Design (using Adobe suite) and photography skills would be beneficial but not essential.

Benefits

• Salary of £40,747 up-to £45,296 per year depending on experience
• West Yorkshire Pension Fund membership - Current employer contribution is 15.5%
• 28 days annual leave that increases with service plus bank holidays
• Option to buy and sell annual leave
• Training, development, and qualification opportunities
• Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers)
• Corporate health scheme membership
• Agile and hybrid working
• Access to an Employee Assistance Programme
• Cycle to work scheme
• Local gym membership discounts.
• A team of trained Mental Health First Aiders who are available for colleagues to contact for support

We are an equal opportunity employer but beyond characteristics protected by law, we welcome and value applicants from diverse backgrounds, abilities and perspectives. Incommunities is also recognised as 'Committed' to being Menopause Friendly. The Menopause Friendly Accreditation recognises inclusive employers that build awareness and understanding of how menopause can have an effect at work and shows we take the wellbeing of our colleagues seriously.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.