Growth Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Location: City of London (Hybrid)

Contract: Full-time,6 months contract (potential temp to perm)

Salary: £45,000-50,000

About Insurance Insider

Insurance Insider is a leading voice in global specialty (re)insurance journalism. Renowned for its deep industry insights, investigative reporting, and exclusive market intelligence, the company serves professionals who need to stay ahead of trends and developments in underwriting, broking, and capital markets. Working within this organization means joining a team driven by editorial excellence, data-driven analysis, and a culture of innovation.

About the Role

Insurance Insider is seeking a commercially minded, data-driven Growth Marketing Manager to help drive revenue growth across our B2B subscription business.

In this role, you will take ownership of key growth levers across the full customer lifecycle, from demand generation and acquisition through conversion, retention, and expansion. You will not only execute campaigns, but also identify opportunities to improve performance, prioritise initiatives based on commercial impact, and recommend where investment will drive the strongest ROI.

This is a hands-on but increasingly strategic role within the Marketing team. You'll partner closely with Sales as part of a unified revenue function and collaborate with Product to develop features, experiments, and experiences that drive engagement and growth.

The Growth Marketing Manager reports to the Director of Marketing (UK) and plays an active role in shaping growth priorities, analysing performance trends, and contributing to commercial decision-making.

What You'll Do

• Drive performance across key marketing stages of the growth funnel, identifying opportunities to improve acquisition, engagement, and expansion while partnering with Sales on downstream conversion outcomes.

• Plan, execute, and optimise multi-channel growth initiatives across paid, organic, ABM, lifecycle, partnerships, and emerging channels.

• Partner with the Director of Marketing (UK) to develop quarterly growth plans aligned to revenue targets.

• Monitor and analyse core metrics (pipeline contribution, CAC, LTV, conversion rates, etc.), translating data into actionable insights and strategic recommendations.

• Manage lifecycle marketing and automation within HubSpot, building scalable acquisition, nurture, onboarding, and retention programs.

• Support the development and refinement of attribution and measurement frameworks to improve visibility into revenue drivers.

• Run structured growth experiments and A/B tests, forming hypotheses, prioritising tests, and sharing learnings across teams.

• Partner with Sales to align on ICP targeting, refine messaging based on market feedback, improve lead quality, and identify expansion opportunities within existing accounts.

• Work closely with Product to share customer insights and drive adoption and expansion by supporting feature development and in-product engagement strategies.

• Produce clear, commercially focused reporting for leadership, highlighting marketing's contribution to revenue outcomes.

What We're Looking For

• 4-6+ years of experience in B2B SaaS, subscriptions, media, or market intelligence, ideally in enterprise or sales-led environments.

• Experience managing multi-channel growth initiatives with measurable revenue impact.

• Strong commercial understanding of metrics such as CAC, LTV, conversion rates, and pipeline contribution.

• Experience working with attribution models and evaluating ROI across complex buyer journeys.

• Hands-on expertise with HubSpot and Salesforce; familiarity with analytics tools (GA4, Power BI, Dreamdata or similar).

• Experience planning and executing structured experimentation programs.

• Solid understanding of demand generation, lead generation, ABM, paid acquisition, SEO, and lifecycle marketing.

• Strong analytical and strategic thinking skills, with the confidence to make recommendations backed by data.

• Comfortable presenting insights to senior stakeholders.

• A proactive, ownership-driven mindset with the ability to balance strategic thinking and execution.

Why This is a Great Opportunity

• Clear ownership of meaningful growth levers in a respected, fast-growing B2B subscription brand.

• Close partnership with the Director of Marketing (UK), Chief Marketing Officer, and exposure to broader commercial strategy.

• Opportunity to shape how growth marketing scales within a unified revenue organisation.