Family Enrolment Manager

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Family Enrolment Manager

Basingstoke Support Office

Part of Grandir UK

Department: Sales & Marketing

Working pattern: Full-time, hybrid flexibility

Salary: up to £45,000 p/a

Bonus: 10% of salary

Reporting to: Sales & Marketing Director

Line Manages: Parent Engagement lead

Ownership: Leads and develops the Parent Engagement Process | Systems and Process Optimisation | Enquiry management and conversion | Data, reporting & performance | Team Leadership and Development

Role Profile

The Parent Engagement Manager leads and develops the centralised parent engagement function, ensuring enquiries from prospective parents are effectively managed and converted into nursery visits and registrations.

This role focuses on improving the end-to-end parent enquiry journey across all nurseries, using data, systems, and performance insights to drive occupancy and enhance the parent experience.

Working closely with Senior Leadership Team members across the business, the Parent Engagement Manager provides strategic insight, commercial analysis, and operational guidance to strengthen parent engagement, optimise enquiry management processes, and support nursery enrolment targets.

The role provides strategic oversight of the parent engagement team, supporting the Team Lead to ensure high standards of enquiry handling, communication, and performance.

Key Responsibilities

Parent Engagement & Strategy
• Lead and optimise parent engagement and enquiry journey
• Improve experience, conversion, and occupancy
• Ensure consistent communication standards

Data & Performance
• Analyse data and track KPIs to drive improvements
• Provide insights to support decision-making

Systems & Processes
• Optimise CRM systems, workflows, and onboarding processes

Leadership & Commercial Support
• Lead and develop the team to deliver strong customer outcomes
• Support occupancy targets, acquisitions, and cross-team alignment

What Are We Looking For?

Experience

• Proven experience in a commercial, sales, or customer engagement leadership role.
• Strong track record of delivering results through enquiry conversion and customer journey optimisation.
• Experience managing or supporting high-volume enquiry pipelines and customer engagement processes.
• Experience working with CRM systems and performance reporting tools.

Skills and Knowledge

• Strong commercial awareness with the ability to translate data into strategic action.
• Highly analytical and data-driven with a focus on measurable outcomes.
• Excellent understanding of customer journey design and engagement strategies.
• Strong leadership and influencing skills with the ability to guide and develop teams.
• Experience with telesales techniques and enquiry management methodologies.
• Skilled in process improvement and systems optimisation.

Competencies

• Results-focused with a strong commitment to delivering commercial performance.
• Customer-centric with a genuine focus on parent experience.
• Highly organised with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills.
• Adaptable and proactive, with the ability to identify and respond to opportunities for improvement.

Tools & Systems

• CRM platforms
• Data analysis and reporting tools (Excel, Power BI or equivalent)
• Telephony and communication platforms used for enquiry handling
• Nursery management or FMS systems - desirable but not essential

What this role offers

• Strategic ownership of the company's sales process.
• Opportunity to lead, mentor and grow a high-performing parent
• A data-driven, performance-focused environment.
• Exposure to multi-channel digital marketing from strategy to execution.

Core Benefits
• 33 days annual leave including bank holidays, with 3 days used during the Christmas shutdown period
• Christmas and New Year shutdown
• Flexible working options available
• Big childcare discount
• £500 refer a friend bonus
• Company pension scheme with employer contributions
• Statutory Sick Pay from day 1
• Life assurance
• Certified Great Place to Work, voted for by our current colleagues

Enhanced Family and Wellbeing Benefits
• Maternity and adoption leave paid at 100 percent for the first 12 weeks
• Paternity leave paid at 100 percent for 4 weeks
• Parental bereavement leave up to 4 weeks paid
• Compassionate leave up to 2 weeks paid
• Miscarriage leave up to 2 weeks paid
• Wellbeing Day, an extra day off just for you
• The Grand Event, up to an additional week of annual leave to attend a significant life event after 2 years' service

Even More Benefits
• Employee benefits portal with hundreds of retail discounts including ASOS, gym memberships, cinema, M and S and major supermarkets
• 24 hour remote GP appointments
• Medical cashback for dental treatment, physiotherapy and alternative therapies
• Recognition, rewards and team celebrations throughout the year, with May dedicated to celebrating our teams
• Tailored in house training and genuine progression opportunities
• Sustainability focus with Carbon Literacy trained teams and Eco Schools accreditation

Additional Information

Grandir UK is committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check is required for this role and will be carried out by our approved third party provider.

We are an equal opportunity employer and recruit based on merit. To support our recruitment process, we may use AI-assisted tools for tasks such as application screening and reference checks. These tools help us manage applications efficiently, and all hiring decisions are made by our team.

Apply today. We review applications as they are received and may close the role early.

INDSO