Programmatic Manager

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

•The H&M team sits within the Zenith International department and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

•With 100+ members spread out across London, India and the US, the team covers H&M's Global activity, from establishing strategy to media planning, media activation across digital channels, measurement and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise ROI and shift consumer's perception about H&M- from retailer to Fashion Brand.

•With the increase in Programmatic scope this year, we are looking for a Programmatic Manager, whose role will be to drive excellence in campaign delivery and optimization.

•The Programmatic Manager will help oversee the Programmatic scope within one of the most mature & innovative regional clusters, managing a Programmatic Executive and reporting into the Programmatic Director (based in London).

•They will have remit over full funnel Programmatic activation, including Display DCO, YouTube, Video, High Impact formats, to name a few.

Responsibilities

Campaign & Performance

•Maintain overall responsibility of the Programmatic activation & performance across your regions/cluster.

•Responsible of flawless campaign execution, best practice being adhered to and performance targets being met. Troubleshoot issues.

•Monitor delivery of KPIs according to campaign goals and optimize accordingly to hit/exceed performance targets.

•Responsible for the implementation of Global Test & Learn. Contribute towards the Channel Playbook and media guidelines.

•Responsible for the timely and flawless delivery of weekly/monthly reports, finance, performance decks.

Clients

•Build strong, trusted relationships with key, mid-level clients.

•Participate in client meetings and elaborate on Programmatic performance as required.

•Take ownership for the monthly performance decks, EOC reports and ad hoc requests.

Commercial

•Monitor and deliver regional revenue targets.

•Support the Programmatic Director on initiatives to expand the Programmatic scope within your regions.

•Adherence to the finance processes, ensure QAs are followed.

•Develop processes/workflows/task automation aimed at saving time and reducing mistakes.

Team

•Manage an Executive, ensuring they have a firm understanding of Programmatic and processes/tools to carry out their role effectively. Train direct reports on the latest updates/ platforms/ solutions.

•Manage workload across your regions, ensuring deadlines are being met and client requirements are considered. Ensure effective delegation.

•Proactively identify and resolve programmatic knowledge gaps within teams.

•Stay up to date with industry developments by organizing discovery sessions with Media Owners.

Agency

•Share and showcase team's best work across departments.

•Build strong and effective relationships with all PM practices.

•Build strong relationships with your peers, sharing knowledge and experience.

•Embrace and get involved with agency initiatives and opportunities.

Qualifications

•Self-governing, results-oriented, proactive and solutions-focused with a positive outlook

•Proficient in major DSPs & Ad servers (i.e. DV360, Amazon AAP, The Trade Desk, CM360) and extensive knowledge of the wider programmatic landscape

•Strong analytical skills, critical thinking and problem-solving abilities

•Strong communication skills

•Be able to effectively prioritize and organize workload

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).