Programmatic Manager

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Overview

ABOUT THE CLIENT

Philip Morris International (PMI) is a company in the midst of transformation. Originally founded in 1847, PMI are building our future on replacing cigarettes with smoke-free products that-while not risk-free-are a better alternative than cigarette smoking. It's the biggest shift in PMI's history. And it's the right one for consumers and society. Led by science and innovation, and with the right regulatory encouragement and support from civil society, PMI are looking to achieve their vision of a smoke-free future, faster. PMI have recently transformed their marketing and media organisations towards greater centralisation, they are looking to enhance and scale the quality and delivery in every market. As PMI's recently appointed agency of record, we are excited to help PMI on their transformational journey. They see communications as a transformation engine and we, as Publicis, are in a prime position to deliver this as we help connect across the key disciplines.

ABOUT THE ROLE

The focus in the role is on Duty Free activity for PMI. Driving best in class planning, activation, and execution in partnership with the Programmatic and Account teams. This role sits at a cross-section between Global Planning and Strategy and Local Planning and Activation and offers an exciting opportunity.

You will be able to work closely with (and in return, have great exposure to) various teams and stakeholders which will provide you the opportunity to learn across agency functions and be part of multiple exciting digital projects. You would be able to own the Duty Free remit and drive growth.

Responsibilities

ABOUT THE WORK

Planning & Strategy

Support the Global Account Director in the creation of yearly Duty-Free strategy

Creation and update global media plans

Work with media partners and internal on activating media plans globally

Development and presentation of PCA's

Source new media partners to expand PMI Duty Free's remit

Management of strategic workstreams including test and learn and management of our strategic partnerships to maximise results and ensure adoption within business

Understand and effectively communicate our programmatic value proposition, technology, and processes

Oversee client portfolio including communication, campaign setup, troubleshooting and reporting

Client Servicing & Management

Support management of key client stakeholders across digital tasks and workstreams

Develop relationships with internal stakeholders to be seen as a key point of reference on the PMI Duty Free team

Media Owner relationship management

Be the Go-to-person for all guidance & support for Duty free offerings from PMI

Own and oversee the finance process, ensuring accurate and timely booking, reconciliation and issue resolution

Qualifications

WHAT YOU NEED TO SUCCEED

• Strong Programmatic knowledge and skills in major DSPS (i.e. Google's DV360, Amazon AAP, Tradedesk) and extensive knowledge of the RTB and wider programmatic landscape

• Media planning and RTB preparation experience
• Good writing skills and comfortable presenting and communicating, working across the team, within the wider agency, with clients and media owners
• Processes driven and driving best practice
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Keen attention to detail and an analytical approach to achieving objectives
• Strong analytical mindset and ability to pull insights from data

• Project management and communication skills to be able to engage with multiple stakeholders to drive delivery of projects
• Highly organized with previous examples of delivering projects in a timely and effective manner
• Ability to meet deadlines in a fast-paced environment while ensuring high standard of work
• Evidence of being solution driven and innovative with how they drive performance and delivery

#LI-MP1

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).