Programmatic Business Director

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high-profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.

We have established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high-profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.

Responsibilities

• Increase the capabilities of your team and individual skillsets
• Expand opportunities to promote Publicis products and services while leading client strategy initiatives
• Support team development and provide learning opportunities. Conduct one-on-one career development sessions and manage the appraisal process
• Identify and pursue revenue growth across your client portfolio
• Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies
• Define and implement efficient team processes to streamline tasks
• Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results
• Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency
• Cultivate a strong team ethos and exhibit focused, positive leadership

Qualifications

• Experience in managing a varied client portfolio across brand and performance objectives
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP's - DV360 & TTD both important
• Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels

Additional information

Zenith Internationalhas fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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