Programmatic Account Manager

BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work
• Award winning work, thought leadership and features in every pitch
• The best product/technology and data on the market combined with the best client service
• Everyone pulling in the same direction. All brands talking to the same proposition
• Maximise every single commercial opportunity

The OneProgrammatic team sits within the Performics unit of Publicis Media but is supported by the Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.

OneProgrammatic works across a variety of programmatic executions, including running self-serve campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our internal partners APEX and Epsilon. OneProgrammatic trading covers Display, Online Video, YouTube, Connected TV (CTV) and Broadcast Video on Demand (BVOD).

Responsibilities

The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director.

You Will Be Responsible For

• Media planning excellence - Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.
• Test and learn - Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms).
• Operational excellence - Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.
• PCAs - Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions.
• Awards - Identify market leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.
• Client contact via on weekly calls - Build strong and trusted relationships with your clients by demonstrating that you understand your client's business inside and out. Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value.
• Team management - You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating by and communicating clearly and effectively.

Qualifications

• Accurately selects key metrics and dimensionsrelating to the client's business and marketingsuccess measures to report marketingoutcomes.
• Is inquisitive about data and delivers actionablebusiness insights.
• Identifies the limitations of available data andgenerates creative, solution-driven strategiesfor data usage.
• Has a high attention to detail when practisingquality assurance and due diligence or theirown work and the work of their team.
• Uses the appropriate technology (both Publicisproprietary solutions and industry solutions) tosolve client business challenges.
• Uses technology to increase efficiency ofiterative work outputs. Tests new technology to determine its value forclient engagements. Champions the team to use and test newtechnology.
• Will confidently present the benefits ofPublicis proprietary solutions, e.g. Epsilon, APEX,and T&I products.
• Works collaboratively across channels,engaging appropriate colleagues whennecessary.
• Pursues opportunities to utilise their skillsoutside of core role expectations.
• Approaches change with a mindset that seeksopportunity and growth.
• Ensures equal opportunities and supportiveways of working are in place for teammateswith equity requirements by working with theTalent team.

Additional information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.