Programmatic Account Manager

BRAND: Publicis Media
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe's entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business . We strive for :

• A department where employees feel recognised, fulfilled and energised to do great work

• Award winning work, thought leadership and features in every pitch

• The best product/technology and data on the market combined with the best client service

• Everyone pulling in the same direction . All brands talking to the same proposition

• Maximise every single commercial opportunity

The OneP rogrammatic team sits within the Performics unit of Publicis Media but is sup ported by the Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.

OneProgrammatic works across a variety of programmatic executions, including running self-serve campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our internal partners APEX and Epsilon. OneProgrammatic trading covers Display, Online Video, YouTube, Connect ed TV (CTV) and Broadcast Video on Demand (BVOD) .

Responsibilities

The Programmatic Manager is responsible for all aspects of p rogrammatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives . The Programmatic Manager will report into the Programmatic Account Director .

You will be responsible for :

• Media planning excellence - Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct . Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.

• Test and learn - Creat ing test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement . Bring ing innovation to your programmatic media plans & e m brac ing a test & learn culture across the emerging solutions in market ( cookieless , retail media data, SVOD platforms).

• Operational excellence - Driv ing brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organi s ing workflow and implement ing a process driven approach for the full end to end implementation of multiple campaign types . W ork ing with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.

• PCAs - Showcas ing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by provid ing in depth analysis that demonstrat es results and key learnings that can easily be the basis of making future campaign decisions.

• Awards - Identify market leading work that has been delivered by you and your team . Proactively, track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.

• Client c ontact via on weekly calls - Build strong and trusted relationships with your clients by demonstrating that you understand your client's business inside and out . Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value .

• Team management - You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating by and communicating clearly and effectively.

Qualifications

• Accurately selects key metrics and dimensionsrelating to the client's business and marketingsuccess measures to report marketingoutcomes.

• Is inquisitive about data and delivers actionablebusiness insights.

• Identifies the limitations of available data andgenerates creative, solution-driven strategiesfor data usage.

• Has a high attention to detail when practisingquality assurance and due diligence or theirown work and the work of their team.

• Uses the appropriate technology (both Publicisproprietary solutions and industry solutions) tosolve client business challenges.

• Uses technology to increase efficiency ofiterative work outputs. Tests new technology to determine its value forclient engagements. Champions the team to use and test newtechnology.

• Will confidently present the benefits ofPublicis proprietary solutions, e.g. Epsilon, APEX,and T&I products.

• Works collaboratively across channels,engaging appropriate colleagues whennecessary.

• Pursues opportunities to utilise their skillsoutside of core role expectations.

• Approaches change with a mindset that seeksopportunity and growth.

• Ensures equal opportunities and supportiveways of working are in place for teammateswith equity requirements by working with theTalent team.

Additional information

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).