Professional Services Website & Email Manager

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Company Description

Evelyn Partners is the UK's leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.

We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they're at in their financial journey.

An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.

Read more about us and available career opportunities here:

Wealth, accountancy and business advisory services / Evelyn Partners

Careers / Evelyn Partners

Job Description

Job Purpose

The role will oversee and manage the PS website, ensuring our clients, contacts and employees are provided with a best-in-class, high quality digital experience, which should drive satisfaction, brand recommendation and ultimately commercial outcomes across both prospective and existing client audiences. Additionally they will be responsible for delivering high quality email communications to clients and prospects through the end-to-end execution of email campaigns, proactively identifying ways to optimise them to generate more leads in line with our team KPIs. They will play an essential part in delivering against both the wider business, and marketing team objectives and KPIs.

Key Responsibilities

• Take a holistic approach to oversee and manage the design and development of key user experiences across the PS website, ensuring a smooth user journey between audience, sector and business line services.
• Work with the Digital Marketing & Analytics Manager to monitor website traffic on own, and third-party sites (where we are promoted) to identify trends and suggest improvements to keep up with emerging technologies and techniques
• Take ownership of the development roadmap and management of external agencies ensuring project goals and objectives are delivered on time and on budget
• Continually review and refine the site architecture and overall UX identifying trends and making suggestions for improvements.
• Have clear sight of the PS marketing plan and ensure digital objectives (web & email) are set that help achieve those objectives through clear and measurable KPIs against which the campaign and materials will be measured and reported.
• Work with the PS Marketing Planning & Campaigns team to develop an email marketing strategy to accelerate growth, increase funnel conversion, and drive revenue, through the delivery of a series of email communications - including service and marketing emails
• Work with the PS Marketing Planning & Campaigns team to agree campaign timelines for delivery through a robust and engagement based development process through to sign off.
• Work with the Content team to share and optimise digital content to the needs of PS client and prospects. With a particular focus on supporting research, devising and managing unique SEO strategies to drive traffic, evaluating results and performance and taking core content and optimising for email delivery (related links, content on page, embedded links etc.
• Ensure all web and email channels are fully GDPR compliant in terms of delivery and data capture.
• Take a data-driven approach by utilising onsite analytic tools and campaign data to optimise targeting, creative, marketing messages and journeys, to create a robust test and learn approach, that improves acquisition and conversion.
• Work with the Business Insights and Analytics team to extract data from internal systems to be used for email campaigns.
• Work with the Data Protection officer and compliance teams to ensure all new campaigns are fully compliant before rolling out
• Manage our suite of responsive design email templates, landing pages and forms for automated campaigns aligned to digital brand guidelines and standards
• Be a subject matter expert for internal databases used for email campaigns by keeping up to date with email best practice and latest trends
• Build and maintain strong relationships with key stakeholders in the business, with marketing colleagues and with compliance.

Qualifications

Key Skills and Experience

• Experience of key user experiences/user journeys across multiple digital channels
• Experience of Umbraco CMS, Dotdigital and HTML
• Ability to achieve targets and meet expectations
• Experience in website management, SEO and PPC
• Experience in email marketing
• Experience of using web analytics reporting and explaining complex topics
• Up-to-date with the latest trends and best practice in online marketing and measurement
• Excellent verbal and written communication skills as well as strong presentation skills
• Exemplary accuracy and attention to detail
• A desire to continually learn about websites and digital technology
• A keen eye for detail
• An understanding of the professional services industry is desirable
• Strong project management skills is desirable

Professional Qualifications and Education

• Educated to degree level or equivalent professional qualification (CIM/IMC)
• Project management qualifications desirable although not essential
• University qualification desired but not essential
• School/college qualifications required

Key Competencies

• Strong online technical knowledge
• Presenting and communicating technical information
• Applying expertise and technology
• Highly analytical - data and statistics
• Formulating digital strategies and concepts
• Problem solving skills
• Delivering results and meeting expectations
• Attention to detail, with a good eye for digital design
• Flexibility and helpfulness
• An open, confident communicator
• Excellent written capabilities
• Creativity and inventiveness

Additional Information

As a colleague here at Evelyn Partners, you will have access to benefits that include:

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave

We are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and we're delivering multiple diversity, equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment.

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.