Product Marketing Senior Manager

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Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are looking for a Senior Product Marketing Manager who is a master storyteller and puts the customer at the heart of all we do. This role will be pivotal in helping us build out new audience-focused propositions and strategies to take our product offering to market.

Reporting into the Product Marketing Director for Visa Direct, this role sits at the heart of our Go-to-Market (GTM) function - bringing together marketing, product, strategy and sales. We need someone who is comfortable taking the lead to create strategies and plans for the Manage and Experience part of our product portfolio, which covers everything from our onboarding to API connectivity and platform management tools to transaction security.

You'll need to get under the skin of our product, strategy, and technology, and understand how we fit within the wider Visa organization. This will help you build out appropriate product marketing strategies, go-to-market approaches, and content.

In this role, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. You must be an evangelist of Visa Direct to our customers and you will play an integral role in the lifecycle of Visa Direct.

Key Responsibilities:

• Develop deep insights into our client segments, industries, and their respective needs through research, internal subject matter experts, and customer interactions. Connect how our product solutions can help them meet their goals, identify where we need to continue to develop and innovate, and assess how we stack up against the competition.
• Establish yourself as a key strategic partner to the product organization, intimately familiar with their products and development priorities, and able to help drive success of their solutions in the market. Ensure there is a clear focus on product adoption across the business monitoring KPIs and performance metrics
• Work cross-functionally with product, marketing, brand, comms, and strategy to define and develop comprehensive go-to-market plans for our products and services.
• Develop messaging and positioning that effectively communicates the value and differentiation of our products to diverse audiences, from C-suite decision-makers to business development teams down to technical audiences
• Identify, develop, and manage the creation of a variety of content types including written, video, presentations, etc. as needed to fuel sales and marketing motions.
• Collaborate across integrated marketing, regional field marketing, and our sales development representative team to tell the right story to the right audience at the right time to drive demand for Visa Direct

Key Internal Partners:

• Product Marketing, Sales Enablement, Customer Growth
• Global and Regional Visa Direct Product Teams
• Integrated Marketing, Field Marketing
• Sales and Sales Operations
• Global, Regional and Country-based Marketing Teams
• Corporate Communications
• Analytics and Research teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualification
• An undergraduate degree is required
• Business experience with emphasis on B2B Product Marketing or Product Management
• An ability to deeply understand our evolving product suite and how it
addresses the strategic needs of our customers, their industries, and their end
user base
• Experience crafting positioning, messaging and content that convey the value
of products to our target segments and personas
• Proven success at increasing product adoption and driving improved customer
engagement
• Demonstrated track record of scoping, managing, and delivery research that
informs GTM strategy, marketing and sales content, and product development
• Strong strategic thinker with an ability to thrive under pressure, navigate
ambiguity, and remain adaptable
• Excellent verbal and written communicator capable of working with multiple
stakeholders, across a variety of teams, and geographies
• Experience with strategic planning, budgeting, data analysis, and marketing
agency management
• Challenge the status quo, discover things others overlook, and always work to
find the right way forward for our clients and our business
• Experience in tech, payments, or fintech
• Mentoring or management experience to help support, mentor and coach
other members of the product marketing team

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.