Product Marketing Manager (hybrid)

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Overview

We are seeking a Product Marketing Manager (hybrid) to join our growing team!

This is a hybrid position, 1 day a week in Leicester office and occasional domestic travel.

Position Overview

As a Product Marketing Manager, you will be responsible for developing and delivering product marketing for Education Brands portfolio of products in the UK. You will play a critical role in positioning our products, creating consistent narratives around our product, developing go-to-market strategies and product launches, and supporting the sales team with sales enablement materials.

You will work closely with cross-functional teams, including product management, sales, customer support, and customer success, to ensure that our products meet market needs and delivers value to our schools. This role reports into the Marketing Director and will help support the wider UK marketing team in reaching demand generation targets.

Responsibilities & Qualifications

Position Summary

• Product Positioning & Messaging: Develop clear and compelling product positioning, messaging, and value statements that resonate with educators, students, and local authorities.
• Product Roadmap: Deliver our technical product roadmap to the market. Collaborating closely with Product to understand timelines and deliverables. Using product roadmap software to help communicate that to the market. Will turn technical info into customer centric and value-led product updates.
• Go-to-Market Strategy: Lead and support on the go-to-market strategies for new product launches, including competitive analysis, market research, and customer profiling.
• Sales Enablement: Collaborate with the sales team to create and deliver sales tools, presentations, and training materials that highlight product value, benefits, and differentiation.
• Demand Generation: Partner with the Demand Generation Manager and marketing execs to develop and execute campaigns that drive product awareness, demand generation, and customer engagement.
• Market Research & Insights: Conduct market research to stay informed on industry/ product trends, customer needs, and competitor strategies, using this information to guide product development and product pricing.
• Customer Advocacy & Feedback: Work with the customer success team to gather feedback from educators, students, and institutions to refine product features and identify new marketing opportunities. Work with Marketing execs to turn these into case studies and assets for campaigns.
• Cross-functional Collaboration: Collaborate with Product, R&D, and UI/UX teams to ensure that marketing efforts align with the product roadmap and customer needs.

We are looking for someone who brings...

• Bachelor's degree preferred
• 5+ years of experience in product marketing, ideally in EdTech, can be SaaS.
• Proven track record of launching successful products and driving market adoption
• Strong understanding and experience of the education market
• Excellent communication, storytelling, and presentation skills
• Strong project management skills and ability to work in a fast-paced, dynamic environment, across multiple products and teams
• Ability to work collaboratively across teams and manage multiple stakeholders.

Fraudulent Job Posting Alert: Education Brands has recently become aware of fraudulent job postings on various social media and recruiting websites purporting to offer employment at our company. These job postings do not originate from Education Brands. If you encounter a job posting or receive an email claiming to offer employment with Education Brands, please contact Education Brands directly at hr@educationbrands.com to confirm its validity. Do not click any links, share personal identifying information (e.g., your social security number or scans of a photo ID), or send money in response to any such offer before verifying the originator's identity. For more on protecting yourself from fraud, visit this article from the Federal Trade Commission (FTC). If you believe you were a victim, contact local authorities or file a complaint with the FTC here.

Total Rewards

About Education Brands UK

Education Brands UK comprises of market-leading education technology companies trusted by over 18,000 school establishments. Our family of products provide customers with tangible benefits by reducing costs, offering your staff more time to focus on their priorities and working alongside your leadership teams to achieve your strategic priorities. Our suite includes communications, payments, analytics, data integration solutions, and school website design. Home of Groupcall, Teachers2Parents, SchoolMoney, BehaviourWatch, SchoolPod, Parentapps, WisePay, Assembly, and Xporter.

Why work here?

• Full personal membership to our private healthcare, AXA PPP
• 25 days of holiday, plus the bank holidays
• Generous paid sick leave
• Enhanced paid parental leave
• Membership to our Death in Service Insurance scheme which provides 4x your salary to your loved ones
• Generous salary sacrifice pension scheme

Education Brands are an equal opportunity employer, committed to being a successful, caring and welcoming place for all employees. We want to create a supportive and inclusive environment where our employees can reach their full potential, without prejudice and discrimination. We are committed to a culture where respect and understanding is fostered, and the diversity of people's backgrounds and circumstances will be positively valued.

We therefore treat everyone on the basis of their talent and cultural capability, and nothing else.

Education Brands aims to achieve equality by removing any potential discrimination due to protected characteristics defined in the Equality Act 2010.

Additional factors

All persons hired will be required to

• Verify their identity
• Provide proof of the right to live and work in the UK
• Complete and satisfy any pre-employment checks