Product Marketing Manager

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Online Education Services (OES) helps its education provider partners to transform the lives of their learners by increasing access to high quality online education.

With an overarching vision of being the world's most impactful enabler of education, OES has a proven track record in Australia and the UK in developing innovative and student-centred online programs.

As part of the SEEK Group, OES benefits from the global reach and expertise of a digital pioneer.

The Product Marketing Manager is responsible for developing and executing marketing strategies that drive awareness, engagement, and enrolment for online undergraduate and postgraduate programmes. This role focuses on crafting compelling messaging, defining go-to-market strategies, and optimising the student journey through data-driven insights and competitive analysis. By collaborating with cross-functional teams-including sales, student success, and external agencies-the Product Marketing Manager ensures a consistent and impactful brand presence across digital and traditional channels. The ideal candidate will leverage market research, customer behaviour analysis, and industry trends to refine positioning, enhance programme differentiation, and drive innovation in marketing execution.

Requirements

Key Responsibilities:

Strategy & Planning

• Define customer personas based on research and behavioural data, using insights to guide marketing and branding efforts.
• Conduct market research and competitive analysis to refine positioning and differentiate both existing and new programmes from competitors.
• Analyse customer behaviour, pain points, and enrolment drivers to inform programme development, enhancements to existing offerings, and marketing strategies.
• Develop and implement a messaging framework that ensures consistency across all channels and throughout the lifecycle of existing and new programmes.
• Craft compelling narratives for online undergraduate and postgraduate programmes, highlighting unique features and benefits that resonate with our target audience and clearly articulate the value proposition of both new and existing programmes.

Execution & Delivery

• Own the go-to-market strategy for new programme launches, collaborating with cross-functional teams to ensure seamless execution from planning to launch.
• Lead product marketing initiatives that support the ongoing development and enhancement of existing programmes, ensuring they remain competitive and aligned with student needs and market trends.
• Support the execution of content plans - in line with external trends, campaign activities, and both existing programme updates and new programme launches.
• Establish and manage a structured content approval workflow to ensure accuracy, compliance, and brand consistency across all programme materials.

Collaboration & Stakeholder Management

• Collaborate with faculty and academic teams to align marketing strategies with programme content, delivery, and ongoing product development initiatives.
• Act as the bridge between sales, marketing, and customer success teams, ensuring programme positioning and updates align with customer needs and insights gathered from front-line interactions.

Essential skills, Experience & Qualifications:

• Proven experience (typically 5 years) in product marketing, preferably within higher education, edtech, or online learning sectors.
• Experience conducting and utilising customer research to shape product and marketing strategies.
• Background in competitive analysis, customer research, and market differentiation to shape product and marketing strategies within the education or related sectors.
• Strong storytelling and communication skills, with the ability to translate features into compelling customer benefits.
• Data-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategies.
• Proficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing strategies.
• Prior experience managing enrolment-focused performance marketing (highly desirable).

What does success look like?

• Development and delivery of data-informed go-to-market strategies that increase student interest and application volumes for new and existing online programmes.
• Clear and differentiated messaging frameworks established across all channels, resulting in improved brand clarity and resonance with target student personas.
• Timely and successful launches of new online programmes with cross-functional collaboration and stakeholder alignment.
• Consistent and compliant marketing content that reflects the unique value propositions of OES partner programmes and meets internal approval standards.
• Strong relationships with university partners and internal stakeholders, enabling a seamless flow of insights, updates, and feedback loops.
• Proactive use of market trends, competitor intelligence, and behavioural insights to refine positioning and optimise campaign performance.
• Positive feedback from partner universities and internal teams on marketing strategy impact, responsiveness, and value contribution.

Key performance indicators:

• Lead generation volume and quality (conversion rate to application) by programme.
• Application growth rate across new and existing programmes (% YoY).
• Enrolment conversion rate from leads (Lead-to-enrolment ratio).
• Click-through rates (CTR) and engagement metrics across digital campaigns, email journeys, and paid media.
• Programme launch readiness: Delivery of GTM assets and content within agreed timelines.
• Completion and adoption of programme messaging frameworks across all relevant teams and touchpoints.
• Brand consistency audits showing >90% alignment across content and campaigns.
• Number of market insights or competitor analyses integrated into new programme proposals and marketing plans.
• Stakeholder satisfaction score (via quarterly feedback or survey).
• % of projects delivered on time and within scope.
• Frequency and quality of cross-functional collaboration touchpoints (e.g., workshops, strategy reviews).
• Frequency and relevance of market insight reports produced to inform new programme development.
• Number of programme enhancements or campaign optimisations made based on data-driven insight.
• Participation in competitive reviews, persona updates, or market segmentation refreshes (target: quarterly).

The salary for this role is between £46,000- £50,000 per annum, dependant on experience.

Benefits

• Global organisation focused on growth with lots of opportunities for our employees
• Engaging & vibrant organisational culture
• 35 hour working week, within a flexible working environment
• OES values driven recruitment principles
• Career-life fit - health & wellbeing focus
• 25 days of annual leave + Bank holidays
• Purchased leave scheme
• OES strategy reflects respect, honesty & diversity
• Continuous improvement through challenging & meaningful work
• Study assistance and leave for eligible employees
• High growth industry & strong partner/shareholder backing
• Genuine focus on student success
• Global mentoring program
• We are proud to support the Living the Wage movement