Product Marketing Manager

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Product Marketing Manager

Application Deadline: 11 April 2025

Department: Marketing - Campaigns, Comms & Content

Employment Type: Full Time

Location: Zinc - London

Reporting To: Becky Daniels

Compensation: GBP 60,000 - GBP 65,000 / year

Description

Who We Are

We're a culture first company, by this we don't just mean an active calendar of both company and team organised events (which we do have ), Zinc's culture is defined by a respectful and autonomous approach to all employees, fostering support for new ideas, promoting a flexible work environment, and operating within a flat structure. While socials, lunches, and events enhance the experience, the core of Zinc's culture drives employees to embrace innovation, share successes, and feel motivated about the company's future.

What We Build

Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards. Founded in 2017 by a team with extensive HRTech experience, Zinc is an early-stage startup rapidly growing as it redefines efficiency, transparency, and fairness in background checks.

Read more about our story here: www.zincwork.com/mission

What We Value

The pieces that make Zinc: Pragmatic, Integrity, Empathy, Collaborate, Empowered, Speed.

What About This Role?
We're looking for a Product Marketer to join the marketing team. You'll be a crucial part of ensuring our product resonates with HR and talent audiences, and stands out in a crowded market.

Day to day, you'll be owning competitor and market analysis, strengthening our sales enablement efforts, managing product launch messaging and go-to-market (GTM) execution.

As our first product marketer, this is a role with loads of ownership, autonomy and opportunity to make a huge difference in a fast growth business!

Key Responsibilities

• Own competitor & market analysis - track trends and refine our differentiation strategy.
• Lead sales enablement - provide our sales teams with compelling positioning and messaging.
• Develop & execute GTM strategies - manage product launches from ideation to execution.
• Drive product messaging - ensure our messaging aligns with our users' needs and market opportunities.
• Collaborate cross-functionally - work closely with Product, Digital, and Commercial teams.

Skills, Knowledge and Expertise

Hard Skills (Technical):

• Positioning & Messaging - Ability to craft compelling messaging for HR audiences.

• GTM Planning & Execution - Experience in executing successful GTM campaigns.

• Project Management - Ability to coordinate teams, set clear goals, and drive execution.

• Data Analysis - Comfortable using data to inform decisions and communicate insights.

Soft Skills (Interpersonal):

• Communication - Strong ability to influence without authority across all levels.

• Organized - Able to juggle multiple campaigns while prioritizing key initiatives.

• Empathetic - Can step into the shoes of HR users to craft meaningful messaging.

• Collaborative - Comfortable working cross-functionally with Product, Sales, and Marketing teams.

Bonus You have been the first or only product marketing hire in a team!

What we offer

Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring

• 24 days holiday + Bank Holidays + your birthday off
• GBP 1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Work From Anywhere Scheme....
• Yearly company retreat to Serbia RS
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries