Product Marketing Manager

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For over 31,000 growing businesses and HR teams seeking a comprehensive, all-in-one HR suite, Workable emerges as the premier solution. We uniquely combine the world's most widely adopted Applicant Tracking System (Workable Recruiting) with a full-spectrum employee management system (Workable HR). At Workable, we empower companies to focus on what truly matters: hiring the right people and fostering their growth.

While we take HR seriously, we maintain a lighthearted and collaborative culture. At Workable, you'll find smart people who have fun, learn, innovate, and help others do the same. We respect everyone, we hire the best, and make sure every experience is special.

We're looking for a creative Product Marketing Manager who will drive the success of our Recruiting product (through owning the go-to-market (GTM) strategy for all new products/features, and running marketing campaigns that break the B2B mold.

What you'll be doing:

Reporting into the Product Marketing team lead, you'll have ownership over how our Recruiting product shows up in the market, and be responsible for launching all its new features.

We're not interested in traditional corporate B2B marketing - we want someone who can create content that makes people feel something, whether that's through interesting TikTok videos, eye-catching social campaigns, or brand marketing that speaks to real people.

Requirements

• You have 2+ years of product marketing experience
• You have owned several GTM campaigns end-to-end and have the results to show for it
• You understand what makes social media content great (and have examples of work you've done)
• You write copy that makes people want to read more
• You are organized enough to constantly juggle multiple launches and campaigns
• Experience with consumer marketing is a plus - we want that B2C creativity
• HR tech experience is nice but not essential

Responsibilities

• Leading product/feature launches from start to finish - you'll own the entire GTM process
• Crafting messaging that resonates (no "streamlining processes" or "delivering ROI")
• Building and executing GTM strategies - both internal and external
• Developing and leading social media campaigns that stop people mid-scroll
• Making our sales team successful by giving them the tools, training, and talk tracks they need
• Working with our Brand and Demand Gen teams to create short-form TikTok-style videos & other engaging content - you'll be hands on

Benefits

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant, and intellectually challenging workplace, we offer:

• Pension Plan
• Medical Plan
• Private Health Insurance
• Apple gear

Workable is most decidedly an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.