Senior Analyst - CX

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Job description

Introduction

At evoke, we're a dynamic, fast-growing team of analytics professionals who are passionate about delivering real-world impact. As trusted subject matter experts, we collaborate with global stakeholders to provide the insights that drive strategy, shape decision-making, and create value across the organization.

As a Senior Analyst, you'll be at the heart of transforming digital customer journeys. Your expertise in clickstream data, user behaviour, and digital interaction will directly impact the online experience of our customers. From identifying friction points to optimizing engagement strategies, you'll play a key role in shaping the future of digital experiences across web and app platforms.

What you will be doing

• Serve as the analytics partner for customer experience (CX) squads, helping them define and measure key value drivers (KVD's) related to digital engagement and satisfaction
• Analyse customer & clickstream data, web/app journeys, marketing conversion journeys and interaction points to identify trends, bottlenecks, and areas for improvement in the customer experience
• Collaborate with squads to design and execute A/B tests or multivariate experiments aimed at optimising UX, content, and functionality on App & Web
• Provide in-depth journey analysis, mapping how users navigate from CLCM marketing, across web and mobile app platforms, identifying drop-off points, and recommending changes to improve conversion rates and engagement
• Use segmentation and cohort analysis to uncover insights into user behaviour, tailoring recommendations to address the needs of specific customer groups
• Partner with Data Scientists to develop predictive models that forecast user behaviours, such as likelihood to churn or convert, and integrate these insights into Real time CX strategies
• Translate complex analytical findings into clear, actionable recommendations for stakeholders, ensuring alignment with broader business objectives
• Advocate for best practices in digital analytics and data quality, working with technical teams to ensure accurate tracking and tagging across web and app platforms

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:

• Have Experience in analysing customer journeys on web and app platforms using tools such as Google Analytics, Adobe Analytics, Mixpanel, or similar
• Be proficient in clickstream data analysis and expertise in web analytics frameworks, with a strong understanding of tagging and tracking setup
• Have advanced skills in SQL, Python, or R for data extraction, transformation, and analysis, along with experience using visualization tools like Tableau, Power BI, or Looker
• Have excellent communication and stakeholder management skills, with the ability to present insights and influence CX strategies effectively

What we offer

Our roles offer more than just a job, you'll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Financial: Rewarding salary and bonus schemes
• Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
• Perks and discounts: Discounts at a range of high-street retailers
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!