Product Manager D2C

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Job Description

Overview:

Stats Perform is the market leader in sports tech. We provide the most trusted sports data to some of the world's biggest organizations, across sports, media, and broadcasting.

Through the latest AI technologies and machine learning, we combine decades' worth of data with the latest in-game happenings. We then offer coaches, teams, professional bodies, and media channels around the world, access to the very best data, content, and insights. In turn, improving how sports fans interact with their favourite sports teams and competitions.

How do they use it?

• Media outlets add a little magic to their coverage with our stats and graphics packages.
• Sportsbooks can offer better predictions and more accurate odds.
• The world's top coaches are known to use our data to make critical team decisions.
• Sports commentators can engage with fans on a deeper level, using our stories and insights.

Anywhere you find sport, Stats Perform is there. However, data and tech are only half of the package. We need great people to fuel the engine.

We succeeded thanks to a team of amazing people. They spend their days collecting, analyzing, and interpreting data from a wide range of live sporting events. If you combine this real-time data with our 40-year-old archives, elite journalists, camera operators, copywriters, the latest in AI wizardry, and a host of 'behind the scenes' support staff, you've got all the ingredients to make it a magical experience!

Our teams of technical experts specialize in harnessing live sporting data, using advanced cloud technologies, Java, JavaScript and Python. It is these tech teams that enable us to extract patterns through AI and Machine Learning and deliver our insights via APIs. In short, they turn complex data into magical experiences with cutting-edge technology.

Responsibilities:

• Own the full product development lifecycle of Stats Perform's D2C products, including Opta Analyst
• Drive user base growth by strategizing and implementing diverse content initiatives, including gamification, social media, and written content
• Design and execute first and zero-party data collection strategies
• Collaborate closely with the Stats Perform's product, data editorial and content team to define content strategy and plan to further establish our D2C platforms as the go to destinations for fans for premium content
• Drive the monetization strategy of Stats Perform's D2C platforms, optimizing revenue through diverse channels such as affiliate marketing, programmatic ads, and sponsored content.
• Actively gather and incorporate feedback from users, clients, and internal teams to continually refine and enhance the content and functionality of our D2C websites
• Utilize data analytics tools to track and report on user behaviour across D2C platforms and gamification, employing tools like Google Analytics or similar platforms to collect, analyse, and interpret user interaction data to inform product improvements
• Act as a subject matter expert on Stats Perform Media products, assisting the Product team by contributing to B2B deliverables
• Regularly analyze and report on advertising and monetization performance, utilizing metrics and KPIs to evaluate the success of

Required Qualifications:

• Demonstrated success in product management, particularly in overseeing D2C platforms.
• Extensive knowledge in digital advertising and monetization strategies, including experience with affiliate marketing, programmatic ads, and sponsored content
• Experience in developing and implementing user acquisition strategies
• In-depth knowledge of sports data, data feeds, and their strategic application within the media sector, especially in relation to D2C products.
• Proficiency in managing technical workflows and leading complex technical projects, with a particular focus on media and D2C products.
• Proficiency in data analytics tools like Google Analytics
• Familiarity with tools such as Aha! and Jira, showcasing effective planning and execution skills.

Desired Qualifications:

• Familiarity with Opta Data and its application in enhancing D2C sports products and content strategies.
• Deep understanding of sports, particularly in Football, Rugby, Cricket, Basketball, American Football, and Baseball, to inform content development and user engagement strategies for D2C platforms.

Why work at Stats Perform?

We love sports, but we love diverse thinking more!

We know that diversity brings creativity, so we invite people from all backgrounds to join us. At Stats Perform you can make a difference, by using your skills and experience every day, you'll feel valued and respected for your contribution.

We take care of our colleagues

We like happy and healthy colleagues. You will benefit from things like Mental Health Days Off, 'No Meeting Fridays,' and flexible working schedules.

We pull together to build a better workplace and world for all.

We encourage employees to take part in charitable activities, utilize their 2 days of Volunteering Time Off, support our environmental efforts, and be actively involved in Employee Resource Groups.

Diversity, Equity, and Inclusion at Stats Perform

By joining Stats Perform, you'll be part of a team that celebrates diversity. A team that is dedicated to creating an inclusive atmosphere where everyone feels valued and welcome. All employees are collectively responsible for developing and maintaining an inclusive environment. That is why our Diversity, Equity, and Inclusion goals underpin our core values.

With increased diversity comes increased innovation and creativity. Ensuring we're best placed to serve our clients and communities. Stats Perform is committed to seeking diversity, equity, and inclusion in all we do.

About Us

Stats Perform's extensive list of customers includes four of the top-five most popular global sports broadcast companies, seven of the top-10 global tech companies, all of the top-10 sportsbooks and seven of the top-10 football (soccer) franchises. We collect more than 30 million unique data points and distributes them to more than 1,800 customers, reaching over three billion fans a year.

Stats Perform collects the richest sports data in the world and transforms it through revolutionary artificial intelligence (AI) to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport - be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their own innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with most of the top global sports broadcast companies, tech companies, sportsbooks, teams and leagues.