Product Manager - Acquisition & AdTech

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As a Product Manager you will work with our acquisition tools and affiliate platforms / networks. This role is a mix of product strategy, product architecture, cross-team collaboration, and external customer engagement.

Reporting to the Senior Product Manager, you will be part of the Acquisition & Retention team, whohave developed a world class acquisition platform which enables digital marketers to run acquisition campaigns using customer tagging / tracking, orchestrate onboarding journeys, target customers with acquisition offers, and also helps to support digital attribution and modelling on a very large scale. They support more than 25,000 affiliate partners and networks and generate millions of pounds in revenue for businesses using their platform.

Are you ready to launch a winning career?

What you will do

• Support ideation, vision, strategy and roadmap for key marketing initiatives and projects.
• Define and drive feature specification, work closely with engineering teams to deliver against the roadmap for your ownership area.
• Work with internal and external partners to gather feedback, manage dependencies.
• Regularly present new product plans, product development progress and engage with the product team, performance marketing teams, Affiliate managers, Operations team and the PMO team
• Drive rhythm of business activities within the team and across the org to ensure end-to-end success of initiatives.
• Ensure customer success for all customers, working closely with key stakeholders.
• Define, and track usage & business success metrics.

Qualifications

• Strong experience as a Product Manager/ Product Analyst / Business Analyst, ideally in the Digital marketing / Performance marketing domain.
• Hands-on experience with tools such as Google AdWords, Google Tag Manager, FB Business Manager, Google Analytics, and Snapchat.
• Good knowledge of mobile acquisition tools and mobile attribution platforms such as AppsFlyer.
• Solid experience with app store optimisation and app submissions, across the iOS App Store and Google Play Store.
• Experience with acquisition platforms, such as Income Access, NetRefer, etc.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.