Producer - Social Marketing

Producer, Social Marketing

ITV Studios Marketing

Permanent

White City, London

Hiring range: £35,000 - £40,000

For more information please email TalkingCareers@itv.com

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

Your impact sends ripples.

ITV Studios is a global home for handpicked teams with the freedom to deliver the unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have 60 labels in 13 countries and 90,000+ hours in our catalogue. Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get primary consideration and competitive advantage.

The role

The Producer, Social Marketing manages campaigns, content creation and publishing across multiple social platforms targeting consumer and B2B audiences. Working closely with the VP of Social Marketing and different labels within ITV Studios as well as with ITV and other broadcasters where necessary, this role aims to deliver optimal audience engagement and ROI across organic social activity.

Key responsibilities

• Maintains a calendar of social media activity for @itvstudios channels and programme brands & campaigns, working with labels and Studios marketing teams to represent the brand on social media.

Helps to deliver the social strategy for the @itvstudios channel and plans for assigned shows social channels. Working with the VP of Social Marketing to help drive engagement, reach, awareness and performance social marketing.

• Creates content for social channels - including scripting/copywriting, shooting and editing. Engages with B2B responses in particular in the Studios tone of voice, further driving reputation and reach.
• Liaises with Production teams, Studios Marketing, brand licensing and various broadcasters Marketing teams to coordinate show social media activity.

Works with the VP of Social Media to deliver the best use of paid social to hit KPIs

• Manages strict timelines and feedback across the life cycle of campaigns
• Ensures all content is of the highest possible quality, taking ownership of output and providing regular feedback to other producers and commercial account teams.
• Takes responsibility for checking legal documentation associated with a project as required including copyright and music clearance
• Works with the data and analytics team to produce meaningful reports shared across key stakeholders with recommendations and learnings for future work.
• Works with presenters and talent - inspiring and encouraging them to support the digital ambitions of each show.
• Takes on a role of social media expert for assigned campaigns, offering advice, feedback and ideas to innovate and increase reach, revenue or viewer relationships.
• Assumes a strong breaking news and journalistic mentality with excellent editorial judgement where relevant in genre.

Skills you'll need (minimum criteria)

• Excellent editorial judgement of marketing and how organic and paid social media fits into the ecosystem
• An understanding of the TV production world and able to give clear feedback to TV teams on what's needed and what is desirable.
• Has relevant digital content creation experience - including making social content such as copywriting, graphics and video production
• Excellent understanding of the rights, talent, advertising and legal issues that surround social media campaigns
• Excellent understanding of different social media platforms and how to optimise for each one
• Previous experience of a Digital Production role for a media owner is preferred, though experience in Digital Marketing in house would be acceptable
• Demonstrable experience of managing creative social media campaigns
• Experience of interpreting briefs and presenting results

Other things we're looking for (key criteria)

• Shows high levels of confidence and strong communication skills with an ability to explain quite technical terms simply
• A can-do, get things done approach with ability to prioritise different business objectives
• A genuine passion for ITV Studios programmes
• Flexible, organised and able to work under pressure, adapt to changing circumstances and locations that occur within a production.
• Good with data and numbers
• Experience with contentious and breaking news challenges where relevant within genre

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.

Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.

Closing date: Monday 8th July, 2024

If you are an ITV colleague currently at risk, please can you put an asterix by your name (first or last name) when applying. ]]>