Private Client Advocacy Lead

Private Client Advocacy Lead Location:

Location: Johnnie Walker Princes Street

Full time, permanent

Closing Date - February 9th 2025

Background

Johnnie Walker Princes Street in Edinburgh and "4 Corners" distillery transformations are a global focal point as Diageo celebrates the 200th Anniversary of Johnnie Walker in 2020. This major high-street investment project - with its plan to build world-leading, authentic and cultural visitor experiences - attracts new audiences and helps diversify Edinburgh's tourism landscape, bringing vibrant new activity and footfall to the west end of Princes Street.

About the Role
The Private Client Advocacy Lead is part of a team responsible for delivering personalised, high-end experiences to Private Clients across Scotland. This role focuses on four key areas of expertise:

• Client Engagement-Work alongside the Private Client Experience Manager to build outstanding tailored experiences that strengthen client relationships and drive brand dedication
• Business Development and Partnerships: Identifying opportunities for growth, helping with building strategic partnerships, and expanding the private client network.
• Sales: Drive the sales of private client bottlings by demonstrating client insights, personalised recommendations, and exclusive offerings to grow the business and improve brand loyalty.
• Operational Excellence - Ensuring the smooth delivery of experiences through meticulous attention to compliance, health and safety standards, and operational readiness.

Key responsibilities:

• Plan and execute visits for our private clients, their networks and corporate/internal VIPs
• Continuously support the creation and development of private client experiences in Scotland
• Responsible for the VIP service from data capture to behind-the-scenes operations/systems, compliance and aftersales service
• Plan and locally deliver product launches, events and scope marketing partnerships across various brand homes, collaborating with global Rare and brand teams
• Engage with local VIP clients, capture and recruit visiting HNW potential clients
• Partnering with 3rd party hospitality players in Scotland to deliver end-to-end Scotland experiences and recruitment opportunities via referrals
• Reporting, analysis and feedback of performance, both quantitative and qualitative
• Whisky knowledge or curiosity about learning about the category
• Support in training Brand Home teams on HNWI sales and hosting in order to elevate the standard
• Be a Brand Ambassador for the Diageo luxury portfolio either within the setting of private experiences or events
• Drive revenue growth through upselling opportunities by recommending tailored products, exclusive offerings, and customized experiences that align with client preferences and business objectives.
• Run and use the CRM Private Client system to supervise client interactions, analyze data, and find opportunities to enhance client engagement and drive sales growth. Ensure the system remains up-to-date and is used to its full potential for business development.

• Proactively identify and act on client insights by demonstrating data and feedback to tailor offerings, anticipate client needs, and exceed their expectations, ensuring a personalised and high-value experience
• Uphold compliance, security policies and procedures for the private spaces, experiences, employees, clients and stock
• Collaborate closely with internal and external partners to align on strategies, share client insights, and contribute to a seamless delivery of premium services across the business
• Ensure that the Brand home rules, safety standards, and sanitation requirements are followed at all times
• Participate in educational opportunities for personal growth and development, including cross-training opportunities
• Perform other duties as assigned

To be successful in this role you will need:

• proven experience in luxury hospitality, food & beverage, and spirits/wine industry
• Strong whisky and industry knowledge mandatory
• Previous VIP client experience is critical
• Brand and category knowledge across Spirits and TBA (total beverage alcohol) with particular experience in process, ingredients, provenance, and trends
• Foreign language skills preferred
• Excellent communicator, both verbal and written
• Ability to work independently with minimal direction
• Desire to work in a fast-paced environment
• Be guided by a customer-first attitude
• Possess a friendly, helpful, confident, and engaging personality
• Be familiar with visitor experience standard processes and procedures
• Must have the ability to prioritise and plan work activities in a timely and efficient manner
• Ability to adapt to changes in the work environment, handle multiple work demands, and adjust to delays and unexpected events
• Must be flexible with work schedule, including weekends, holidays, and evenings

Working with Us

Flexibility is key to success in our business, and many of our people work flexibly in many different ways, including part-time, compressed hours, and flexible locations. Please talk to us about what flexibility means to you, and don't let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including Contemporary work life balance policies and wellbeing activities
• Subsidized gym membership
• Contributory pension scheme
• Comprehensive health insurance for you and your family
• Annual bonus (dependent on performance)
• Share options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as

BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints,

experiences and communities who generate thought-provoking work to enhance our business and

workplace, creating a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.]]>