PR Manager (Ladbrokes) - FTC / Maternity Cover

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Company Description

We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

Ladbrokes PR Manager - FTC/ Maternity Cover

Reporting into Ladbrokes Head of PR

Role requires a bright, enthusiastic, outgoing individual with an passion for football, horse racing and major sports

The role demands a strong work ethic, excellent literacy and communication skills

The individual will work within a small dynamic PR team, reporting into the Head of PR, with the aim of generating media coverage as well as promoting Ladbrokes odds and stories through a wide variety of Ladbrokes-owned channels including social media and the Ladbrokes news site.

The individual needs to be a confident, self-starter, with excellent communication skills (verbal and written), who can be creative in identifying PR opportunities, and work effectively under pressure.

The individual should have an interest in and good knowledge of betting, and the role requires weekend and evening working

Role Responsibilities

• Send out press releases, consistently written to a high standard and in line with the Ladbrokes brand's tone of voice, to relevant targeted media in a timely manner with the aim of maximising coverage for the brand
• Carry out broadcast interviews on football for Talksport, and a variety of sporting topics for ad hoc broadcast interview requests.
• Develop and maintain relationships with relevant media contacts through a media entertainment activity
• Work closely with the Ladbrokes consumer PR agency to identify and implement stunts and activities in support of the overall PR objectives for the brand
• Work closely with the Ladbrokes social media team to develop Social Media / PR content ideas
• Ghost-writing ambassador blogs with ex-footballers and sportsmen and women to a journalistic level.
• Play a key role in developing PR plans for major events and brand marketing campaigns, attending meetings and representing Ladbrokes PR in planning conversations

Qualifications

Essential and Desirable Skills

Essential

• Experience doing TV and Radio interviews
• Writing skills to a journalistic level
• Experience of working effectively in a Sports or Betting PR or Media role
• Experience of working on campaigns with PR and/or marketing agencies

Desired

• Media trained
• Expert knowledge of sport and betting
• Journalism degree or respected equivalent qualification
• Expert social media knowledge based on active presence on core channels (Twitter & Facebook)

Leadership Behaviour Framework

• Creative-Thinker
• Performs Under Pressure
• Influential
• Drives Results
• Sets High Standards

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.