PR Manager

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Job Description

Position Summary
The PR Manager will play a key role within the UK Corporate Communications team by supporting the company's corporate media strategy and execution. With a focus on proactive storytelling, the ideal candidate is a creative thinker and quick mover who is excited about building and telling the SHEIN story. This person will be based in SHEIN's London office and work with SHEIN teams across the globe. With a collaborative spirit, attention to detail, and the ability to oversee projects independently from start to finish, the PR Manager will be part of an exciting growth journey with SHEIN.

Responsibilities

• Cultivate internal and external relationships with SHEIN partners to story mine and bring those creative stories to life.
• Lead planning, execution, and measurement of corporate company announcements, in partnership with the UK Head of Corporate Communications.
• Develop and maintain relationships with key national and local media outlets and reporters.
• Draft press releases, Q&A, key messages, public statements, and other external communications materials.
• Partner closely with senior leaders to anticipate challenges or issues; propose communications solutions.
• Lead daily media reporting and measurement, as well as third-party vendor relationships.

Preferred Skills and Qualifications

• 5+ years of experience in corporate communications roles, either in-house or at an agency, preferably with time spent working on large global brands.
• Deep bench of existing media relationships within business, consumer and/or technology sectors.
• A strong track record of placing high-impact stories in local and national media
• Superior written and verbal communication skills.
• Ability to multitask, prioritise and meet tight deadlines.
• Team player with an ability to roll up your sleeves and oversee projects from start to finish.

About Us

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.