PR Director

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We are TMW Tomorrow, a new culture led venture from the award winning integrated creative agency TMW.

TMW Tomorrow which launched in June, combines the creative PR and comms heritage of agency Fever with the social and content excellence of TMW to create a new collective within TMW that responds to the changing and challenging media and social landscape.

The 35 strong team covers PR, social and influencer comms, we are rooted in culture and passionate about creating work that gets people talking.

The role:

We are seeking a dynamic, experienced, ambitious and confident Director, and experienced PR professional, to join us at the inception of this exciting new venture. The successful candidate will need to have a passion for new business and have an entrepreneurial mindset with an ambition to help shape, build and grow a brand-new business unit.

The role will be building our credibility, and a standout capability in the PR and Comms space (building on the Fever legacy), using this as a springboard to turn Tomorrow into a force to be reckoned with in the industry - winning new business, awards and demonstrating we are leading the charge in the changing dynamics in this area.

Tomorrow is critical to our integrated proposition, to our growing Government remit and, in time, to our future opportunities with Accenture Song.

Key Responsibilities include:

Day to Day-

• Co-leading a team of cross discipline experts (PR, social, influencer).
• Driving a proposition to market, being the face of the business unit and creating both an individual and business profile within the communications and marketing industry.
• New business as well as existing client development.
• P&L ownership -overall responsibility for the Tomorrow P&L including reporting financial updates, trends and forecasting into the business senior leadership team coupled with plans to mitigate any financial attrition.
• Puts a clear plan in place for the year which is communicated effectively to ensure everyone is aware of the proposition.
• Provides leadership and guidance to the senior management team.
• Seen as an advocate of 'integrated work' - leading by example and driving new behaviour and thinking across the agency.
• Actively network with other Unlimited agencies as well as the wider Accenture Song group.
• Deals with issues confidentially and sensitively, follows through on commitments and behaves in a consistent manner.
• Supports the senior team on personnel management issues and makes difficult decisions quickly.
• Takes an active role in the PR and marketing of the Agency to drive awareness and manage reputation.

People & Culture-

• Ensures Tomorrow is a great place to work through compelling agency initiatives and an open and supportive culture.
• Is seen as a positive role model to the rest of the business, actively representing the company's values and inspiring everyone else to do the same.
• Develops (alongside senior leadership team) and leads key agency initiatives to support people both professionally and personally.
• Works collaboratively to create an open environment where people can bring their true self to work - supporting a more diverse range of talent with new ideas and thinking.
• Encourages open feedback with the senior leadership team to ensure all voices are heard and questions answered.
• Positively represents the senior leadership team both internally and externally, building out recognition for the agency and its beliefs

Commercial Management-

• Supports with the financial running of the Tomorrow to meet business KPIS outlined in the annual plan.
• Works with teams to ensure accurate forecasts across portfolios with all revenue considered and up to date in the roller.
• Challenges teams to unlock organic revenue and strive for Stretch targets across key accounts.
• Works in conjunction with finance and senior leadership team to evaluate pricing models and consider budgeting of new integrated services.
• Drives greater appreciation of commercial issues from top to bottom, ensuring that all employees understand how the agency makes money and the importance of accurate costing and time management within that.
• Oversees and supports teams with plans to improve client profitability and tackle overservicing.
• Ensures agency structure, talent management and recruitment is in line with revenue projections and key KPIs are being met.
• Effectively manages costs to ensure all spend remains in line with revenue.

Strategic Growth-

• Leads on development of the Tomorrow proposition.
• Drives the development of the strategic growth plan, including proposition, scope and structure, working in conjunction with the senior leadership team to own specialist areas.
• Supports on the evolution of the business to build out capabilities and win bigger, better integrated briefs.
• Works effectively with the new biz team to identify growth sectors/targets, and develop a compelling approach.
• Ensures the central process is accurately supporting the revenue targets and individuals and teams are engaged to support the business development and new business drive.
• Proactively identifies new revenue streams through value-add services for both existing clients and new business

Requirements

• The successful candidate will need to have a passion for new business.
• They will have an entrepreneurial mindset with an ambition to help shape, build and grow a brand-new business unit.
• Broad integrated experience in particular working with a cross discipline team on significant integrated opportunities.
• Approachable to all, encouraging involvement and listening to others point of view.

Benefits

This is us...

The TMW story is born out of the many successes we've created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What we value...

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give...

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here's a snapshot of just some of the benefits you can enjoy as part of the team.

• 25 days' holiday + Bank Holidays
• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Healthcare Cash Back Scheme
• Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there's always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

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