PPC Manager

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Role: PPC Analyst (Digital Advertising)

Location: Huddersfield, West Yorkshire

Salary: £35,000 DOE

Benefits: hybrid working (3 days office / 2 days home-based), healthcare cash plan, birthday off after a year of service, staff discount scheme,

We're seeking a passionate PPC Analyst to join our Marketing Department. This hands-on role involves utilising the latest tools and technologies to optimise traffic to our diverse array of websites while developing your advertising skills and contributing to our marketing success.

You'll play a pivotal role in driving our paid search campaigns to meet targeted KPIs, leading with innovation and strategic insight.

Here's what you can expect:

• Lead paid search campaigns, ensuring they align with specific KPIs and goals.
• Analyse performance data to uncover trends and opportunities for enhancement, conducting daily optimisations to maximise account effectiveness.
• Collaborate with conversion and SEO teams to elevate landing page experiences and refine overall search strategies.
• Work in partnership with cross-departmental teams to support shared projects.
• Enhance the continuous performance of PPC through innovative tests.
• Develop and execute campaign plans, leveraging your expertise to deliver exceptional results.
• Collaborate with digital and commercial teams to shape on-site and off-site strategies, contributing to overall group performance optimisation.
• Streamline processes and remain at the forefront of industry trends and best practices.

Skills & Experience:

• Proven Expertise: Experience in managing PPC and Google Ads campaigns from inception to completion.
• Analytical Acumen: Strong analytical skills coupled with a results-driven mindset.
• Certifications and Proficiency: Google Ads certification is preferred, along with familiarity with bid management platforms.
• Systems Experience: Advanced proficiency in Microsoft Excel and experience with GA4, Facebook Business Manager, and Data Studio are advantageous.
• Initiative and Passion: Proactive, commercially minded, and self-motivated with a passion for technology and biddable media.

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