Portfolio Marketing Manager

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Kimal is an innovative manufacturer and distributor of customised procedure packs and vascular access devices to clinical departments in over seventy countries worldwide. The company manufactures over two million procedure packs and vascular access devices every year for a range of specialties including Cardiology, Radiology, Pacing, Laparoscopy, and Cardiac Surgery; and its unique, ground-breaking central venous catheter technology is helping to reduce patient risk in hospitals across the world.

Portfolio Marketing Manager

Remote

THE ROLE

The Portfolio Marketing Manager will be responsible for the product strategy, pricing, communication, and promotion of the cardiology, radiology and vascular access product ranges to contribute to achieving the company's sales, profit, and market share objectives.

The role will encompass:
• Product marketing - planning for new products and analysing existing ones
• Digital marketing - working on websites, social media, SEO, and paid search advertising
• Content marketing - creating blogs, e-books, videos, and other informative material relating to the products
• Customer marketing - engaging with current customer base
• New business marketing - focusing on getting the attention of new potential customers

THE CANDIDATE

You will develop and implement a strategic portfolio marketing plan in collaboration with sales leads and budget requirements, outlining clear product strategies and messaging, aligned and adapted to regional markets. You will also be responsible for the pricing strategy and price lists for each. You will develop a sound knowledge of the market, competitors, and clinical trends across all product groups, in each of the key markets and support the Product Management team with the development of Kimal's KOL network, to fully understand patient and clinician requirements, to support both existing products and the development of new products. You will lead on new product launches including working collaboratively on the go to market strategy, product positioning, messaging, and marketing materials and, when required, arrange, and execute KOL meetings and round table discussions.

Experience required to do the role:
• Demonstrable experience of marketing within either a medical or scientific based product range
• Able to demonstrate excellent understanding of the marketing processes and product life cycle.
• Experience of copy writing and design to produce compelling sales materials.
• Experience presenting and effectively engaging an audience.

WHAT YOU CAN EXPECT FROM US

Benefits

Excellent Refer a Friend bonus scheme

Potential profit bonus payment

Pension

Life assurance

High street shopping discounts

Discounted gym membership

Cycle to work scheme

Cashback on dental, eyecare, and other healthcare

Access to critical illness cover

And much more!

We are very committed to offering training, development and opportunities for career growth. 62% of our senior managers and 57% of our directors have been promoted from within.