Plusnet and Home & TV Propositions Director - Maternity Cover

Career Grade: Director level

Internal Closing Date: 13th July 2024

Location: London, Birmingham, Bristol. With travel to Sheffield (and London if not based there, as needed)

Fixed term: 12 months Maternity cover

About EE

We're EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we're for everyone, on any network - serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We've been awarded the UK's best network for the last 10 years. It's central to our vision - to be the most personal customer-focused technology company in the UK.

That means earning a place on customers' home screens by offering them more than ever before, whether that's helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids' learning with EE Learn.

We're also part of BT Group, which we're even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we've got something special here. We want everyone to feel proud about working at EE - and feel excited about where we're going and what we're going to do. Want to join in?

Why this job matters

This role is accountable for delivering the Plusnet P&L and strategy and will lead the Plusnet business forward across base, pricing, props and brand.

This is an amazing opportunity to cover a maternity leave - this role has two big parts to it.

Firstly you will look after our EE and BT Broadband and TV propositions , responsible for creating best in market experiences for the UKs largest consumer brand. Supported by an incredible team of people its an opportunity to lead market first experiences for millions of customers across the UK.

Secondly, you will also run the BT Groups value brand, Plusnet. Supporting over a million broadband customers, you will have full end to end business accountability including the business P&L. With an amazing team, based in Sheffield, its an exciting opportunity to see how an end to end broadband business works and deliver market leading customer experiences across the UK

What you'll be doing

Home and TV Propositions

• Lead and develop the strategic vision for propositions across Home, Broadband and TV for BT Consumer (EE, BT, Plusnet)
• Provide leadership and mentorship to the Home, Broadband and TV propositions, fostering innovation and collaboration.
• Oversee the development and implementation of the customer propositions across all customer and business segments, championing commercial impact for BT Group causing revenue growth that in parallel solve consumer pain points.
• Drive the creation and influence the communication of compelling propositions to target audiences through e2e effective marcomms strategies.
• Drive the proposition development from ideation to launch.
• Influence the capability roadman and act as a customer champion.
• Leverage thought leadership and subject matter expertise in driving proposition building activities and initiatives across BT Group.
• Envision and shape the development of the strategy for BT Group's core value proposition, products, and services, to deliver competitive differentiation, maximum impact for clients and a unique value proposition for BT Group.
• Analyse competitor offerings and market dynamics to inform and refine the propositions strategy against customer needs.
• Determine the roadmap for the Propositions Management function through wide and deep expertise in consumer market trends and insights.
• Oversee research and market intelligence activities across a range of information channels, ensuring BT Group's leading market position is upheld.
• Envision and direct go-to market strategies, including that of marketing and collateral, enabling sales and customer leaders to win competitive opportunities.
• Monitor and evaluate performance of existing propositions and make adjustments/enhancements as needed.
• Stay informed of industry trends, emerging technologies and regulatory changes to ensure Consumer remains innovative and competitive.

Plusnet

• Lead the Plusnet brand within Consumer and in the market.
• Own the Plusnet P&L
• Has influence on Consumer strategy and commercial performance as the role owns the strategy for the Plusnet brand and owns P&L for c.5% of Consumer revenue.
• Set the Plusnet proposition strategy across all categorie and sets brand GTM plan.
• Set the Plusnet brand customer lifecycle strategy and translates into an annual plan to achieve commercial outcomes, customer experience outcomes and financial goals.
• Set the Plusnet brand priorities and overall Capex envelope for product development, including roadmap sign off.

The skills and experience you will have under your belt

• Commercial and leadership experience - proven expertise in a multi-channel matrixed organisation
• Business expertise - strong commercial and customer skills, experience of successful major product launches and driving profitable growth, and telecoms expertise
• Business acumen - knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business cases)
• Stakeholder management - visioning, influencing, negotiation and board level stakeholder management skills
• Delivery and execution - ability to realise benefits through project and channel delivery, meeting business case targets and financial goals

The big decisions involved in this role

• Own the Home, Broadband and TV Propositions roadmap across 3 consumer brands
• GTM Strategy for Home, Broadband and TV propositions
• Own the Plusnet P&L
• Ownership of the e2e Plusnet business and strategy
• Proposition performance and successs
• Pricing for Home, Broadband and TV Propositions
• Delivery of Home, Broadband and TV and Plusnet strategy

The Leadership Standards

Looking in

Leading Inclusively and safely - I inspire and build trust through self-awareness, honesty and integrity.

Owning Outcomes - I take the right decisions that benefit the broader organisation.

Looking out

Delivering for the Customer - I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially Savvy - I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future

Growth Mindset - I experiment and identify opportunities for both myself and the organisation.

Building for the Future - I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. 'We embed diversity and inclusion into everything that we do. It's fundamental to our purpose: we connect for good.'

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you'll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won't be alone: we'll be there with help and support, learning and development.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.]]>