Senior Planning Manager

Job Description:

THE ROLE

The role of a Senior Manager is to lead media strategy development and planning direction of 2-3 cross-channel client accounts. It is essential for the Senior Manager to lead the briefing process from clients, understand client objectives and challenges, propose custom media and communications strategies and be responsible for ensuring a route to delivery.

Senior Manager should have the knowledge and experience of working with Creative and ATL channels or agencies on at least 1 client account. Being well-versed on digital media, integrated channel measurement and attribution is required.

The role requires the ability to lead client meetings, effectively communicate, and articulate strategies to senior client stakeholders.

KEY ACCOUNTABILITIES & RESPONSIBILITIES

• Proven track record of successful strategy engagement and development cross-channel client accounts

• Responsible for interpreting and responding to briefs from clients

• Have high level of working and strategic knowledge across all digital channels and how they can integrate with offline media

• Effectively identify and manage opportunities and dependencies across respective client accounts

• Lead strategic relationship with clients and with wider dentsu teams (media delivery, media science, creative) to ensure media strategy addresses business objective
• Work closely with Client Services team to provide strategic guidance for client business growth

• Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel

• Liaise with external agency partners, participating in all agency meetings to integrate digital strategy and channel propositions within the wider marketing plans

• Manage and implement training programme for the Strategy & Planning team/specialists

THE DELIVERABLES

• Lead the end-to-end planning process and present the RTBs to clients

• Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports

• Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy

• Interpret and articulate market and customer insight to support and justify media laydowns

• Work with the media planner and the internal research team to analyse data trends and client performance

• Works with media team to periodically review media laydown using campaign performance data

• Works with the relevant teams to define custom measurement frameworks and PCA templates

• Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies

PERSON SPECIFICATION

• Strong experience within digital media agency function and/or digital media vendor/ad technology platform

• Experience of leading media planning and growing client relationships at top tier levels

• Practical experience managing and directing strategy on search, social and programmatic campaigns

• 12 months as continuous planning lead on a large scale, x-channel client

• Management of multiple work streams/team members

• Desirable lead on internal agency project

• Good track record of developing media planning on multi-channel accounts

• Professional communication and presentation skills with senior stakeholders (internal & external)

• Proven understanding of different marketing capabilities and what they offer the client and customer, including; Search Marketing, Display, Social, Online video, CTV and Analytics

• An understanding of ATL marketing

• Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools.

• Advanced written, oral and presentation skills, with an ability to articulate insights and use it to develop compelling frameworks, presentations and strategies

• Involvement in new business pitches, with an ability to lead part of a strategic response

A FEW OF THE BENEFITS

Whether it's the joy of working with people at the top of their game or the Dentsu social calendar, people love working here - and we hope you will too

• Career development through dentsu University and other tools; with access to courses, textbooks and mentorship
• Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
• A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days

INCLUSION AND DIVERSITY

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-CARAT

Location:
London

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent]]>