Planning Director, Booking.com - 12 mth FTC

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Description

Position at Mindshare Worldwide

PLANNING DIRECTOR - 12mth FTC - Booking.com
ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that's buzzing with innovation and creativity.

A space where new people behaviours, habits and routines are fast emerging.
WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle
COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.
JOB PURPOSE

To collaborate with International market specialists to create integrated, future facing cross-channel media plans.
ABOUT THE CLIENTS

An opportunity to work across one of the world's biggest travel brands - Booking.com.

This media-planning position will offer the selected candidate an opportunity to grow their knowledge of international media landscapes and develop expertise in global media planning and strategic consultancy. It is the perfect opportunity for an ambitious Account Manager looking to make their next step up or for a local market planning director to move into a global role.
REPORTING STRUCTURE

You will work as part of the Booking.com team reporting into the global planning lead and strategy partner on the account.
ATTITUDE

• Positive, enthusiastic with a can do attitude
• Inquisitive and happy to question the status quo
• Open and consultative approach with colleagues and clients
• A team player who is interested in and excited to learn more about the world of global media and the travel industry
• Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite)
• Ability to communicate succinctly in all directions
• Calm approach to managing urgent deadlines
• Enthusiasm and interest to go beyond the task - to find the insight in the data, or to identify a time-saver in a current process
• A desire to learn and to be involved in numerous workstreams
• Proactive nature with strong self-motivation

Responsibilities

• Engage with local market planning experts to brief and support cross channel campaign planning simultaneously across key EMEA markets in between 5-10 markets.
• Ensure cross channel plans have a clear, consistent rationale and are aligned to global strategy
• Manage and support the development of account manager and exec
• Build a strong knowledgebase and understanding of the client's business and marketplace
• Coordinate/manage local market and regional media partner briefing process
• Act as an expert voice during client facing planning meetings on local market media landscapes (potential partners, channel effectiveness, reach, timelines, and costs)
• Present consolidated local plans with confidence and clarity to global media leads at Booking.com
• Lead in the collation of competitor, market and media activity to provide insightful updates to the clients and team
• Problem solve local market challenges with confidence and present high quality solutions to clients
• Build strong relationships with local and internal Mindshare teams to ensure markets are delivering key actions across the account
• Work with local markets to improve planning and reporting practices on an on-going basis
• Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence.
• Integrate Planning & Strategy knowledge and expertise into operational practices across the account.

SKILLS

• 5+ years experience in media planning with a solid grasp of the traditional and digital media landscape
• Ability to demonstrate experience of campaign planning from brief to implementation either in a local market or global role
• Inquisitive and eager to learn and develop as a cross-channel planner
• Show an active interest and maintain knowledge of video advertising solutions
• Demonstrates a high degree of accuracy and numeracy in the analysis and manipulation of data
• Understands and uses methods for checking work to ensure accuracy and confidence in numbers
• Excellent organisational skills with excellent written, verbal, analytical and numerical skills

PERFORMANCE MEASURES

• Successfully delivers against all responsibilities
• Builds a good client rapport
• Communicates effectively and succinctly in all directions
• Positive attitude to all tasks - team player
• Integrates well into the team
• Shows initiative and eagerness to learn
• Attention to detail/accuracy of reporting
• Time management and multi-tasking