Planning Director

BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring a Global Planning Director to shape the future of media strategy for Tork, part of Essity-one of the world's leading professional hygiene brands. This is an exciting opportunity to work at the heart of a global team, delivering impactful media planning across 14 markets. You'll bring together data, creativity, and strategic thinking to drive meaningful growth and innovation. If you enjoy solving complex challenges and collaborating across borders, this role offers both scale and impact.

Responsibilities

What you'll be doing:

• Lead the development and execution of multi-market media strategies, ensuring strong alignment with business goals
• Oversee campaign planning and evaluation across the full lifecycle, from brief through to reporting and optimisation
• Partner closely with senior clients, building trusted relationships and delivering clear, actionable insights
• Coordinate cross-functional teams to ensure seamless campaign delivery, including planning, creative, and budget management
• Drive operational excellence by improving processes, workflows, and overall efficiency
• Support the Business Director in shaping annual media strategies, budget frameworks, and channel best practices
• Manage and support a small team, creating an environment where people can thrive and grow

Qualifications

Skills we're looking for:

• Strong experience in media planning, particularly across digital channels such as LinkedIn, YouTube, Meta, and programmatic
• Confident in client engagement, with the ability to build trusted relationships and communicate effectively
• Comfortable working with multiple stakeholders across different markets and disciplines
• Strong attention to detail and confidence working with data to inform decisions
• Clear and compelling communicator, able to present ideas in a structured and engaging way
• Curious and open-minded, with a willingness to explore new approaches and challenge established thinking
• Collaborative mindset, with a focus on teamwork and shared success

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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