Planning Director

BRAND: Zenith UK
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign."

Now we hear

"Take me from 4th to 1st in my category"

"Help me grow 10% in a market declining 10%"

"Make me the most loved brand in my industry"

These are huge asks of media, that can't be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast - they are a better path to growth.

Bold moves build a partnership - we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers - it's why we are recognised as the UK's best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Overview

We're looking for a Planning Director to lead media planning for one of Zenith's longest standing clients and one of the UK's most trusted and recognised financial services brands. This role offers a breadth of category variety, from insurance to savings and investments, with audiences that range from first-time homebuyers to high-net-worth investors.

You'll be shaping the strategic direction of campaigns that drive tangible business results, while also building brand salience in a competitive and fast-changing market. This is an opportunity to lead a talented planning team, work closely with senior client stakeholders, and bring to life innovative, data-driven campaigns backed by one of the most established agency-client relationships in the industry.

What you'll be doing

• Leading planning across multiple categories, from insurance to savings and investments
• Working closely with the client to develop innovative, insight-led strategies
• Managing a team of planners, ensuring high-quality delivery and fostering growth
• Partnering with activation teams to ensure strategies are brought to life in-market
• Driving forward new opportunities, innovations, and best practices in media planning

What we're looking for

• Significant experience in media planning, ideally with large, complex clients
• Strong leadership and client management skills
• The ability to translate business objectives into clear, actionable media strategies
• Experience working across a variety of channels, including AV, digital, and OOH
• A proactive, collaborative approach with a passion for delivering great work

Why this role

This is a senior leadership role on a flagship client with the opportunity to shape the strategic direction of some of the client's biggest campaigns. You'll work in a collaborative environment, with the backing of Zenith's full capabilities and a client relationship built on trust and ambition.

Additional information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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