Planning Account Director

Job Description:

Carat (Dentsu) and Pernod Ricard

Pernod Ricard is an exciting win for Carat and so you'll join a new team and create a brand new relationship with the clients. They are a digitally knowledgeable and focused client looking to create a cultural impact for their brands.

Pernod Ricard is the home of world famous alcohol brands such as Absolute, Chivas Regal, Malibu, Beefeater, Altos and Lillet. Our combined vision is to bring conviviality back to consumers and to create growth stories for these amazing brands.

The Role

• Reporting into the Planning Partner you'll work with the CD and Strategy Partner on annual planning process for your brands, including attending/responding to briefs, building planning timelines, creating actionable audience insights based on available data, setting clear roles for recommended media channels, and blocking out full year media plan laydowns
• You'll be passionate about building a true partnership with our clients
• You'll understand the cultural standing of Pernod brands and be as passionate about them as our clients

Relationship Management

• Provide outstanding client service for your central and/or local clients and work with the Client Partner to deliver according to appropriate contact strategy and client service plan
• Create detailed media plans with supporting rationale for partners/placements/formats
• Lead media activations and work with specialist teams to deliver

Planning Responsibilities

• You'll work with the Comms Planning Lead, Senior Planners, and Dentsu data sources to create consumer journeys to help inform strategic development
• You'll support planners in creating sessions with relevant Dentsu team members to develop ecosystem based on developed and agreed strategy
• You'll work with, and brief Dentsu team members across relevant brands to develop activation plans from the agreed ecosystem and ensure the team members deliver briefs to clients
• You'll work with activation teams and clients to ensure any insights from campaign optimisation are applied to the campaign

Skills and Experience

• You'll be comfortable interpreting and distilling quantitative data, qualitative research, and econometric modelling results into media responses and digital performance reports, and ongoing plan optimizations
• You're able to use industry and agency tools, including conducting independent desk research
• You have a background in digital activations
• You want to keep learning about the developments in the digital media landscape

Benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter

#LI-Hybrid

Location:
London

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent]]>