Personal Travel Consultant - Marketing Manager

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Job description

About Us

At Hays Travel, our customers, communities and our People lie at the heart of everything that we do - and that's what makes us special. For us, relationships come before transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.

We've been changing lives with our growing and supporting our self-employed travel entrepreneurs (Personal Travel Consultants - PTC), empowering them to run successful leisure travel businesses. We pride ourselves in remaining a company that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.

We are currently expanding at a phenomenal rate - on the back of what is a record year and are looking for an outstanding individual to join our dedicated Head Office team, to help this division of the company to continue to flourish with providing marketing support.

This role will help these entrepreneurs create unique, inspiring and exciting experiences for their customers, find new customers, whilst building lasting personal relationships that bring them back to us, time and time again. To be the advocate and voice of PTCs in the wider business and functional areas.

The Opportunity

We are looking for a bright and innovative manager who can come on board and be part of our marketing team. Reporting into our current Hays Travel Marketing Manager you'll have the amazing opportunity to reach your potential among some of the most talented people in travel.

Main Responsibilities

Deliver a marketing communications plan, training, and assets in collaboration with our creative, social, commercial teams and external suppliers. Audiences will be mostly consumers and PTCs and additionally the PTC recruitment campaigns. Working closely with the business development managers to ensure you are offering a comprehensive marketing strategy which meets the needs of our agents.

Marketing Campaigns

• Create campaign and communication plans in line with business strategy and objectives meeting budgets
• Collaborative working with the specialised marketing functions for inputs into marketing plans and lead nurturing tactics
• Social - manage organic and paid posts, leading generation, distribution and budget
• Email/CRM - create a process and plan for personalised communications to suit segments and re-engagement
• Web - audit and develop new functionality in line with consumer demands and PTC requirements to drive business
• Briefing and proofing creative and assets - ensuring this aligns with goals.
• Understand key audiences and identify opportunities for marketing online and offline to drive more sales
• Seeks ways to understand customer/market behaviour and sentiment; propose relevant content and tests
• Owning the content provision and collation process including achieving supplier sign-off
• Training and coaching marketing tactics
• Developing our Marketing Handbook

Measurement & Analysis

• Using a variety of tools and techniques to measure and analyse campaign and activity results, and preparing substantiated management information reports for all stakeholders
• Working closely with the commercial team to feedback on campaign performance to our commercial sponsors and providing recommendations for future growth opportunities.

Summary of Key Attributes and Qualifications

• Min. 2-4 years' experience in a full-time employed marketing role
• Lives within a commutable distance to our offices in Sunderland
• A people person, with strong interpersonal and relationship-building skills and an outgoing personality; happy liaising with external suppliers and internal stakeholders
• An excellent communicator, both written and verbal
• Driven, passionate and enthusiastic - ready to roll sleeves up and get stuck in
• The ability to problem-solve to achieve deadlines
• Organised with exceptional attention to detail and a desire to achieve high standards
• Enjoys working as part of a team yet capable of working proactively and autonomously
• Able to multi-task and work under pressure, in an often-impatient environment with many priorities
• Customer focused
• Takes ownership of responsibilities and focuses on impact, delivery and achievement.

Summary of Desirable Attributes and Qualifications

• Marketing qualification desirable
• Sector experience of travel, leisure, or hospitality desirable
• Previous regular use of marketing campaign management, social or email marketing tools desirable

Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers.

About Us

As the UK's largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

What it's like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.