Performance Senior Account Executive
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Description
Position at T&Pm
Job Title: Performance Senior Activation Executive
Location: Manchester
Reporting to: Performance Activation Manager
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
As the agency expands its digital activation offering, the Performance Activation Executive will play a crucial role in implementing the day-to-day tasks, set out by your Activation Manager, to ensure success of campaigns across your client portfolio. This role will complete activation tasks across all major platforms in channels including Paid Social, Programmatic, Paid Search and Retail Media.
This role requires strong setup, execution and optimisation understanding of a wide range of platforms. The Performance Activation Executive will effectively and efficiently activate against their own activation tasks, while also demonstrating teamwork through helping others. They will be a driving force in building a high-performing AI-driven Performance Activation team that consistently delivers exceptional results.
Individuals in this role possess activation experience across at least one digital channel. You must show a willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, workload management, communication skills, teamwork and a Performance Mindset.
Liaising with other Performance Activation Executives, there is an expectation of participating in peer-to-peer knowledge sharing and upskilling.
Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, be on the forefront of implementing AI technology, improving workload management skills and help create a Performance MIndset culture within the agency.
If you enjoy in-platform activation, are highly meticulous with process and interested in adopting more AI to our campaign activation - please put your name forward for the Performance Activation Executive position.
Key Responsibilities
• Responsible for execution and implementation of best-in-class, full funnel digital activation tasks, in an accurate, time efficient manner.
• Responsible for following and executing cross-channel Digital processes across your client portfolio.
• Responsible for analysing data, pulling together optimisation suggestions and implementing accurately and effectively - to improve account performance in line with business objectives.
• Responsible for actively showing a Performance Mindset culture in putting forward optimisation recommendations with the goal of surpassing our client's business objectives.
• Responsible that "no person is left behind" with workload across the Performance Activation Executive level.
• Responsible for data, insights and learnings to all campaign analysis and reports are delivered to the highest quality.
• Understanding of the different proprietary and third-party tools used across digital media i.e. execution, tracking, optimisation, management and analytics.
• Responsible for the management of your own workload, ensuring tasks are completed to a high level and in a timely manner.
• Responsible for making time for their own development of all full-funnel digital activation certifications, Beta's, best practices and industry changes.
• Responsible for financial accuracy through the planning & buying process with on time delivery.
Skills and Experience
• Experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media.
• Ensure certifications across all activation platforms are completed and up-to-date.
• Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.
• Being an energetic, pioneering, and honest person who shows accountability.
• Strong organisational skills and attention to detail.
• A Performance Mindset.
• Curiosity and ability to embrace change is needed.
• Supportive nature to those around you.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
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