Performance Marketing Manager

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Job Description

Your team: You will work in a high energy Performance Marketing team that has been tasked to deliver paid media activities that meet and exceed the objectives of The Times & Sunday Times' digital aspirations. This particular role within the team will define and deliver the paid search, app and affiliate marketing strategy for The Times and Sunday Times digital business to drive financial performance and innovations to enhance all marketing touchpoints with prospects and our customers.

Your Role: You will create, manage and deliver the paid marketing strategy across all Google advertising channels including paid search and YouTube, app marketing and affiliates, that drives brand and subscription growth, financial performance, and increased lifetime value. You are a curious and passionate paid advertising expert with hands-on platform experience and the ability to balance data insights and analysis with creative thinking. Reporting to the Senior Performance Marketing Manager, you will be a key driver in enhancing all marketing touchpoints with our new and existing customers.

Day to day you will:

• Develop a range of PPC strategies to help achieve campaign goals for The Times and affiliated brands, including digital subscriptions, brand building, and new product launches.
• Seek optimization opportunities and new innovations in formats and strategies proactively.
• Drive a test and learn approach to activation across channels, including audience targeting, ad copy, and platform-specific creative.
• Collaborate with the Senior Performance Marketing Manager to develop app and affiliate marketing initiatives that drive success against targets.
• Monitor campaign performance and report on results of paid search, app, and affiliate marketing activity to the broader News UK team.
• Build and manage strong, collaborative relationships with cross-functional teams, key senior stakeholders, and platform partners.
• Manage budgets to ensure campaigns remain on track and efficiently meet performance targets.
• Support the product and martech roadmap required to achieve marketing KPIs and the digital marketing strategy.
• Support the Head of Media and Performance Marketing in stakeholder engagement across all operational and supporting functions within News UK digital.

What we're looking for from you:

• Experience delivering paid search activity within a digital marketing agency or an in-house brand environment.
• Deep knowledge of software tools such as Google Ads, Google Analytics, and related platforms for App and Affiliate marketing.
• Capability to manage and forecast multiple marketing budgets while driving commercial growth.
• Skill in managing significant partnerships, providing clarity to complex discussions to reach resolutions across all levels of the business.
• Technical aptitude for tracking and reporting, with a focus on applying new technologies to add value.
• Strategic thinking skills used to plan for future trends while remaining tactically responsive to immediate business needs.
• Clear communication skills used to take ownership of change initiatives and ensure smooth implementation.
• A passion for the rapidly evolving advertising industry and a drive to work within a fast-paced digital environment.

If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.