Performance Marketing Manager
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Performance Marketing Manager
Borough, London
Hybrid (minimum of 3 days in London Office)
Role Type: Full Time
Are you passionate about creating memorable experiences at international events?
We have an opportunity for a motivated Performance Maketing Manager to join the team to work for Worldwide Events, the company behind m&i, Private Luxury Events, TFest and Amour.
Our story
Worldwide Events specialises in business-to-business trade events bringing together key players in the travel and events industry. We believe in making business joyful because networking should be fun!
The company is an established front-runner of the Meeting & Incentive, Luxury, and Romantic Travel sectors with events hosted in destinations such as Dubai, Stockholm, Algarve, Abu Dhabi, Kitzbühel - pretty great, right?
Our culture is diverse, and our people come from all over the world. We like open communication, flexible working and having a laugh because, we want the office to be a place you'd like to come into each week.
About the opportunity
As a company, we're on an exciting journey of growth and development. That's where you come in...
We are seeking a commercially minded Performance & Digital Marketing Manager to accelerate our growth and strengthen our position as a leader in B2B travel events. This role is responsible for driving lead generation, audience growth, and brand awareness across global markets, with a strong focus on launching new products and services and expanding into new target markets.
The ideal candidate will be analytical, target-driven, and confident, with proven expertise in digital channels and a passion for scaling campaigns that deliver measurable results.
Additionally, you'll:
Lead Generation & Campaign Management
- Plan, deliver, and optimise paid media campaigns (including social and search) to drive qualified leads, expand our universe and enable future growth
- Continuously test, measure, and refine campaigns to maximise ROI and CPL efficiency.
Website & Digital Platforms
- Oversee key website projects including new landing pages, content hubs, and navigation updates, ensuring best practice in SEO, UX, CRO, and AI-driven optimisation.
- Collaborate with developers and designers to improve site performance, engagement, and lead capture.
SEO, AI & Content Optimisation
- Define and execute SEO/AI-powered content optimisation strategies, working closely with the content and design teams.
- Monitor keyword performance and implement strategies to boost organic visibility in target markets.
Brand & Creative Campaigns
- Develop and deliver brand-led campaigns that elevate awareness and position the company as a market leader in luxury travel events.
- Create innovative campaign concepts and digital assets tailored to global audiences.
Market Research & Insights
- Conduct competitor benchmarking, market mapping, and customer insight analysis to inform marketing strategy and product launches.
- Lead the design and execution of industry surveys or reports to strengthen thought leadership positioning.
Analytics & Reporting
- Use and advise on new analytics tools to measure, report, and optimise campaign performance.
- Provide actionable insights and recommendations to the wider team to support business growth.
- Evaluate and introduce new performance tracking tools where beneficial.
Skills & Experince
- Digital Marketing Expertise: Proven experience managing paid media, SEO/SEM, display, and email campaigns in a B2B or events environment.
- Analytical Mindset: Strong ability to interpret data, extract insights, and optimise campaigns against performance goals.
- Growth Marketing Experience: Experience launching new products or entering new international markets is highly desirable.
- Project Management: Skilled in managing multiple projects with competing priorities and tight deadlines.
- Tech Proficiency: Familiarity with marketing and CRM systems (Salesforce preferred), and web analytics.
- Creative & Strategic Thinking: Ability to balance data-driven decisions with creative campaign development.
- Strong Communicator: Excellent written, verbal, and presentation skills to influence stakeholders at all levels.
- Collaboration: Proven success working cross-functionally with sales, operational and creative teams.
- Up to Date: Knowledge of digital trends, AI in marketing, and evolving B2B demand generation best practices.
What We're Looking For in You
- Results-oriented and commercially driven with a passion for numbers and data.
- Confident and proactive, able to take ownership of campaigns from concept to delivery.
- Curious and adaptable, eager to test new approaches and drive innovation in performance marketing.
Some of the benefits of working here include:
We are a dynamic, fast-paced company. Want to develop your skills, or even move into a different department? At Worldwide Events we are never still, and for the right person, this presents an opportunity to grow and evolve your role and responsibilities, as well as you as a person. We hope you choose us to grow your career with!
Your time
We firmly believe the importance of the right work-life balance, so we offer:
- 36 days of holiday (including UK Bank Holidays)
- Hybrid working - we work smart. We understand that everyone has a life outside of work, we hope we can enable you to live it! We operate on a hybrid working rota so teams spend half the week working in-office and the other half working from home
- 4pm finish on Fridays - start the weekend early!
Your health
- We understand that mental health matters - we have an employee assistance programme that is there for you to use whenever you feel the need to, 24 hours a day, 365 days a year
- Company Sick Leave
- Private Health Scheme (involving a contribution from the company)
- Enhanced maternity schemes
Your experience
- We stock all the coffee and tea you can drink as well as fresh fruit daily (and the occasional sweet treat!
- Your social spirit - our Happiness and Culture Team keep us on our toes with monthly socials for all employees as well as learning opportunities and drinks at the local bar!
Our approach to diversity is simple -it's about embracing everyone, and everyone is welcome at Worldwide Events We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our clients and the communities we serve.
All applicants must have the right to work in the United Kingdom.
Our Company Website
Our Events Portfolio