Performance Marketing Manager - Paid Search

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THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

As a Paid Search Manager, you'll be a key player in driving our growth strategy through effective paid search and performance-based advertising campaigns. You'll be responsible for the success of our paid search initiatives, including Google Search, Microsoft, Performance Max, and Vehicle Ads. Your role will involve strategic thinking, data-driven decision-making, and a commitment to staying ahead of industry trends.

WHAT YOU'LL DO

• Campaign Management and Optimisation: Oversee and optimise paid search campaigns across Google and Microsoft Ads.
• Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance.
• Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns.
• Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness.
• Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations.

WHAT THE PROCESS LOOKS LIKE

• Video call with one of our Talent Partners
• Video interview with the Hiring Manager + 1 Team Member
• In-office interview presenting back a take-home-task with Hiring Manager + 1 Team Member

We currently have a hybrid working setup, with 2 - 3 days a week in the office (Victoria).

Requirements

• Experience: Minimum of 3 years of experience managing paid search campaigns, preferably in a digital marketing agency or tech-driven environment, with a strong understanding of Google Ads and Microsoft Ads.
  -Experience with bid management tools and PPC platforms.
  -Understanding of SEO principles and how they relate to PPC efforts is a plus.
  -Proven track record in driving and optimizing Google Ads performance.
• Analytical Skills: Proficiency in data analysis tools (Excel, Tableau, SQL).
• Communication Skills: Strong verbal and written communication skills to collaborate effectively with diverse teams.
• Proactive Mindset: Ability to work independently and as part of a team.
• Additional Skills: Experience with Performance Max or Vehicle Ads is a plus. Fluency in Spanish or German is also a plus.

Benefits

What's in it for you

• Hybrid working 2/3 days a week
• Competitive salary to fund that dream holiday to Bali
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days holiday
• 1 day for your wedding
• 1 day off when you move house - because moving's hard enough without work!
• 2 extra days on your third year anniversary
• 5 extra days on your tenth year anniversary
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you've been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

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