Performance Manager

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Company Description

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature's finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

Job Description

The Performance Manager is responsible for implementing the Paid Search and Performance Media strategy for De Beers Jewellers, leading performance media across Direct-To-Consumer, Omni-Channel KPI's and overall brand and client strategy.

The role manages Performance Media globally, directly leading the US, UK and France and working with local markets to accelerate the role of search and performance media in China and APC.

The Performance Manager will work in close partnership with VP E-Com & Digital to define and lead the Performance Media Strategy and work holistically across the e-Commerce & brand team to build a one search approach.

• Management of the DBJ Paid Media strategy, focusing on PPC, PMAX, Shopping, Demand Gen (Paid Search) across key geographies UK, US and France.
• Support China Ecommerce Paid Media Strategy in partnership with local market team aligned to brand strategy and paid media objectives.
• Global budget management of Paid Media aligning investment to commercial objectives and brand priorities.
• Responsible for management of targets, forecasting and pacing working with external agency partners and/or markets.
• Responsible for commercial performance of Paid Media for DTC channels.
• Lead a robust action plan of optimization to drive Paid Media effectiveness and performance e.g. campaign structure, ad copy, landing pages, targeting, feed optimization.
• Deliver tactical recommendations across channels, formats, audiences, keywords & creative to drive Paid Media KPI's.
• Build a holistic approach to search to build clear and actionable user journeys across awareness, consideration, and conversation by persona/channel.
• Day to day management of global performance media agency and relationship.
• Collaborate with core functions within the Global e-Commerce team; SEO and CRO to build optimization frameworks that enable and deliver performance media objectives.
• Collaborate with Brand team to build a connected DBJ approach to brand media.
• Work closely with Insights/Analytics team to ensure reporting, tagging and attribution modelling are aligned and implemented.
• Report on Paid Media performance, owning internal reporting and managing agency reporting/dashboards; weekly, monthly, and quarterly.
• Foster relationships with key ad platform partners like Google, Microsoft, Meta, LinkedIn, ensuring alignment that benefits the agency's strategic objectives.
• Execute paid search/shopping optimizations including ad copy tests, title testing, and keyword; define a clear learning agenda for each season to ensure a continual test and learn approach
• Provide recommendations and execute strategies for keyword, feed and audience opportunities, campaign structuring, targeting, redirects, meta data, and copy suggestions
• Keep pace with search engine and SEM industry trends
• Work cross-functionally with site brand, product, and merchandising team to develop keywords and content for site and marketing
• Identify problems and deficiency and implement solutions in a timely manner

Qualifications

• Online marketing-specific experience with demonstrated success in managing paid search and performance media.
• Luxury brand experience desirable.
• Proven experience using Google Ads Manager & analytics to drive insights to actions across campaigns and optimization.
• Ad Management; Google, YouTube. Programmatic Ads, Meta
• Feed Management
• Analytics; GA4,,Content Square, GTM.
• Results-driven with detail and knowledge around metrics and ROI analysis to deliver commercial performance.
• Analytical, conceptual, and problem-solving abilities
• Understanding of marketing funnels, attribution, and conversion journeys
• Ability to identify issues and be pro-active in providing solutions, able to move at pace and work agilely to drive actions to execution.
• Effective communication and presentation skills essential, ability to analyse, quantify and present analytics/data
• Sees the main patterns, themes & linkages in information and broader implications
• Generates several alternative options & makes a well-reasoned decision based on an analysis of the risks & opportunities

Additional Information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Staff discount
• Flexible benefits package

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant - for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group's people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.

Building Forever

Sustainability is at the heart of our decision-making - it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers' trust in our diamonds that they can wear with pride.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

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