Performance & Insights Manager - Luxury
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
The Performance and Insights Manager will be responsible for the performance narrative and discovery of insights to drive growth across Diageo's luxury customer segments. This role will cover on-trade, off-trade, and eCommerce channels. The successful candidate will leverage data analytics, market trends, and consumer insights to optimize business strategies and achieve commercial excellence.
TOP ACCOUNTABILITIES
- Develop comprehensive execution dashboards to supervise key performance indicators (KPIs) and execution standards for on-trade, off-trade and eCommerce luxury.
- Use advanced analytical tools to interpret sophisticated data sets and provide actionable insights. Delivering a clear and concise monthly narrative on the key execution drivers across both on/off trade and ecommerce channels. Dig deep to uncover the underlying causes and find opportunities & recommendations for in-year interventions to accelerate our growth across the full DLC customer base.
- Collaborate closely with internal collaborators to identify areas of improvement of execution. Key functions to collaborate with are revenue growth management, category leads, data & technology.
- Supervise the effectiveness of implemented strategies through continuous feedback loops.
- Partner with Global Luxury and Digital teams to maximise existing insight for optimized execution opportunities.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
- Significant relevant commercial and marketing experience with a consistent record of business delivery in cross-functional roles.
- Exceptional ability to build and maintain relationships based on mutual trust & respect
- Successful management of senior partners through performance management and business planning cycles.
- Ability to cut through complexity and tell simple stories with relevant data
- Operate effectively within a fast-paced, entrepreneurial and matrixed environment
- Known for brilliant execution to impeccably high standards with deep personal accountability for outstanding performance
- Strong end to end commercial FMCG understanding, alongside high levels of analytical and numerical capability and attention to detail
- Ability to have tough but positive conversations, across a variety of internal collaborators with different interests and objectives
- A passion for luxury brands that shines through in the way you engage and make recommendations as well as clear understanding of both the on and off trade channel sales and marketing structures.
- Significant relevant commercial and marketing experience with a consistent record of business delivery in cross-functional roles.
- Exceptional ability to build and maintain relationships based on mutual trust & respect
- Successful management of senior collaborators through performance management and business planning cycles.
- Ability to cut through complexity and tell simple stories with relevant data
- Operate effectively within a fast-paced, entrepreneurial and matrixed environment
- Known for brilliant execution to impeccably high standards with deep personal accountability for outstanding performance
- Strong end to end commercial FMCG understanding, alongside high levels of analytical and numerical capability and attention to detail
- Ability to have tough but positive conversations, across a variety of internal collaborators with different interests and objectives
- A passion for luxury brands that shines through in the way you engage and make recommendations as well as clear understanding of both the on and off trade channel sales and marketing structures.
- A strong solid understanding of PowerBI, CRM/field sales management systems, trade funds management systems (e.g. Anaplan) and significant expertise with Microsoft excel.
Your job isn't done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!]]>