Performance Director

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

TEAM/DEPARTMENT: Cross-Channel Performance

We are looking for a results-driven Performance Cross-Channel Digital Director to join our dynamic team. This role will focus on implementing best practices across multiple digital channels, optimizing low-funnel activities, and driving strong performance outcomes. The ideal candidate will have extensive experience in paid media, particularly in social, search, and programmatic advertising, with a strong analytical mindset and a proactive approach.

REPORTING TO: Global Performance Cross-Channel Lead

Responsibilities

RESPONSIBILITIES:

• Work closely with the Global Performance Cross-Channel Lead to implement best practices and guide specialists in delivering high-performance campaigns across all channels with a focus on low funnel activities.

• Co-Lead Monthly Performance Calls with clients, providing insights, strategic recommendations, and a structured test approach to enhance campaign effectiveness.

• Collaborate with wider teams, such as Planning, Activation, and Channel Specialist teams, to optimize activities for all performance budget streams in your designated regions.

• Optimize campaigns leveraging Product Catalogs, particularly Google Shopping Ads and Meta Advantage Shopping, which are key drivers of performance

Qualifications

SKILLS AND EXPERIENCE:

• Have an in-depth understanding of digital channels, with a primary focus on social media advertising as the largest spend area. Experience across social, search, and programmatic is highly preferred.

• Showcase a proven track record of scaling performance campaigns for retail and global clients across multiple markets.

• Strong analytical skills with hands-on experience in Excel and Google Sheets for data analysis.

• Deep understanding of Google Analytics and various attribution models.

• Ability to work across multiple markets and scale campaigns effectively for global clients.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).