Paid Social Manager
BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid
Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients' businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
This vacancy is an opportunity to join the Publicis Imagine Paid Social Investment team, which is responsible for planning and buying all Digital Paid Social campaigns. The overall Digital & Social Investment team is comprised of 23 individuals with diverse skills and expertise across the media and technology landscape. Paid Social Investment works in close collaboration with Media Planners, and the Digital Investment team to help design integrated solutions to Disney's communication challenges.
The Paid Social Manager will be a primary lead on a world renonwed entertainment client overseeing Campaign planning, analysis and media execution as well as their team's overall output.
Reporting to the Social Associate Director at Publicis Imagine, this role requires a tactical mindset, strong client relationship skills, and a thorough understanding of the evolving Social landscape.
Responsibilities
KEY RESPONSIBILITIES
• Client Briefs & Presentations: Responding to and presenting client briefs with compelling strategies and insights across all Studios activity.
• Strategic Leadership: Refining Disney Studios Paid Social strategic approach by designing measurement roadmaps, executing test & learns, pitching activity on new platforms, running alpha/betas and securing agency or category firsts.
• Platforms & Technology: Keep up to date with development and emerging trends in the Social landscape.
• Client Engagement: Build and maintain strong, trusted relationships with Disney clients, acting as a key point of contact for Paid Social approaches and execution.
• Partner Relationships: Leverage strong relationships with social platforms to develop Disney roadmaps and maximise investment efficiency for Disney from existing partnerships.
• Team Leadership & Development: Responsible for their team's delivery of the client's paid social campaigns ensuring best-in-class planning and activation.
• Drive Performance: Meet all campaign KPI targets with high quality reporting delivered to clients alongside insightful commentary.
• Collaboration & Integration: Work closely with the wider Digital Investment, Accounts, D&T, Strategy and Planning teams to ensure alignment with processes and ensure strong holistic strategic approaches to clients
• Operational Excellence: advances Paid Social operational excellence to deliver the highest levels of accurate buying, in-platform QA, optimization and reporting. Takes accountability
Qualifications
THE PERSON
We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of more junior resource. Whilst the successful candidate will be well supported, it is expected that they should be able to 'hit the ground running', and for the most part be able to manage their work autonomously.
CRITICAL SKILLS
The successful candidate will need to have:
• Experience in Digital with deep expertise in Paid Social activation.
• Able to confidently discuss multiple Social platforms including Meta, TikTok, Snap, Pinterest and Reddit.
• Have excellent team management and development skills
• Have knowledge in the wider digital ecosystem across Social for Organic, Influencer, and 3rd Party measurement solutions & verification
• Have strong communication and presentation skills, able to engage with key digital clients
• Have strong analytical and excel data manipulation skills
• Strong Social Platform Relationships and have commercially minded negotiating skills
Additional information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.