Paid Social Executive - Influencer Marketing

Job Title:
Paid Social Executive - Influencer Marketing

Job Description:

A BIT ABOUT US

Dentsu Creative is dentsu's sole global creative network. We are in the business of sustainable brand transformation through the magic of applied creativity. Named Cannes Lions Agency of the Year in 2022 DC is made for integration with Dentsu's Media and Merkle networks. With 9,000 creatives across the globe DC is primed to deliver ideas that create culture, shape society, and invent the future.

PAID SOCIAL EXECUTIVE - INFLUENCER MARKETING

The Paid Social Account Executive (AE) role is vital for ensuring the smooth running of all paid social campaign activity and client interaction (calls, meetings etc) on the Dentsu Creative Influencer team. They are responsible for supporting the Paid Social Account Director and wider influencer team for all internal and external comms and processes. They are here to learn, be ambitious and take ownership of campaign activation - from ensuring campaigns are launched to match the right media plans, to managing campaign status and optimisation action logs to ensure no deliverables are missed and all deadlines are hit. We know great thinking comes from everywhere in the team, so AEs will be strongly encouraged to fully immerse themselves in the industry, meeting with media partners, networking with other teams around the agency and liaising with their peers on other accounts to learn what great looks like and spot interesting opportunities to solve paid social challenges.

The AE will work at pace across a number of simultaneous paid social projects across multiple accounts. They will develop their experience of paid social account management as well as starting to understand the wider paid social strategy and planning process across. Further they will work closely with the organic team as well as other channel teams to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.

RESPONSIBILITIES

Our entry-level roles are accessible for everyone so whether you are a fresh graduate, school leaver or career changer we would love to hear from you.

• Support the campaign activation process across the accounts, from campaign builds to activation and optimisation
• Capturing of actions from calls and meetings to ensure clarity on owners and deadlines
• Building relationships with clients and media partners to aid in understanding the clients' paid social requirements and the capabilities of our paid social partners to help solve problems
• Maintain account files and documentation
• Gather paid social specific market and media research, always stay on top of the ever-evolving landscape of paid media
• Work closely with account leads to develop and deliver media plans
• Format, proof, and prepare PowerPoint presentations as needed
• Support the AMs and ADs in all forms of finance booking and reconciliation as required, including updating PO trackers etc
• Monitor and reconcile client/vendor billing
• Report on campaign pacing, performance and optimisations as needed on platforms such as Meta and Tiktok
• Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, and award entries
• Immerses self and team in clients' business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows client's products inside out and applies this knowledge to deliver innovative, ambitious client plans and service
• Curious, engaged, passionate and eager to learn about your clients, the paid media and the influencer industry
• Not afraid to challenge the status quo and think outside the box, be innovative in ways of work to increase efficiency/improve delivery of results
• Ability to multi-task across multiple workstreams and/or accounts as required
• Ability to support campaign activation from start to end
• Manage multiple stakeholders - from internal teams, to media partners and of course clients
• Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc
• Takes on challenging projects/problems and works with the team to find solutions
• Isn't afraid to work independently or as part of a team to complete projects in the best possible manner
• Spots potential opportunities for new paid social tactics to take to your line manager or the wider team for potential future testing on plans
• Data savvy and analytical - able to see patterns in data, understands what it means and can translate it into optimisation recommendations to improve performance
• Knows who their broader stakeholder group are and ensures they are kept informed
• Creates helpful client and media partner proposals on a range of topics, not just their own brand / area / expertise

WHAT YOU WILL BRING

• Passion for the paid media and the wider influencer industry
• Strong analytical and problem-solving skills, with solid mathematical understanding
• Detail-oriented and organized
• Excellent written and verbal communications skills
• Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
• Ability to multitask and prioritize
• Creative and willing to contribute to brainstorming/strategy sessions
• Positive, professional, enthusiastic, and team-oriented attitude
• Related internship/job experience is a huge plus if no previous experience
• Experience implementing & optimising paid social campaigns across multiple platforms, with a focus on Meta, TikTok and YouTube experience is a plus

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

SANPO YOSHI

At DCUK we align our behaviours with our values by grounding everything we do in the Japanese business philosophy of Sanpo Yoshi, or three-way good: Good for buyer, good for seller, good for society. It is a key differentiating philosophy for us, and you'd be instrumental in ensuring it is top of mind throughout the strategic process.

Everything we do is measured/calibrated against this 'triple outcome' definition of success. It applies equally to internal initiatives as it does external client work. From inclusive representation in our clients' communications to the carbon expended in the production process and media purchasing we are constantly looking at ways to maximise effect whilst minimising our environmental impact.

INCLUSION AND DIVERSITY

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-DNI

Location:
London

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent]]>