Paid Social Business Director - 12 month FTC

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Description

Position at Mindshare Worldwide

Business Director, Paid Social

Group: Mindshare Worldwide
Client: FORD
Reports to: Channel Management Partner

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].
Channel & Solutions

Channel & Solutions exists to evolve how we engage with clients across all things digital - where it be strategy, activation, or consultancy. For us it's about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).

The Role

The Business Director role is a senior role that required to deliver best in class global/regional Paid Social marketing and media solutions for key global clients. You must be digitally ahead, connected, diplomatic, pro-active, and solution oriented.

You will work closely across some of the world's leading brands to deliver best in class digital acceleration and bigger picture digital leadership. You'll be leading a team of channel management planning & buying specialists and be responsible for ensuring output is of the highest quality, and that our agency offering is market-differentiating. Your team will work across all Mindshare WW Paid Social clients, some examples being Unilever, Volvo, Ford, LHH, General Mills & Blackrock. This role will provide strategic leadership and decision making across Paid Social our offering, with a focus on delivering first-class and innovative client solutions. Acting as an aspirational figurehead this leader will be responsible for the development of our Paid Social offering, providing leadership internally and collaborating closely with GroupM services. You will work alongside other Digital Business Directors, along with other agency teams (ie. Analytics, Business Planning, Insights), you'll be responsible for delivering against agency's approach of Good Growth, leveraging our capabilities across the network for data, media and technology.

The successful Paid Social BD will be someone that is solution orientated, proactive, able to work collaboratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialists. You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Social solutions forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Reporting Structure:

The role will also hold a seat on the channel solutions Leadership Team and will report directly to Channel Management Partner, you will work very closely with other BDs, Operations, Partners, Managing Partner as well as the department head
The Ideal Candidate

As a leader, you will have a proven track record in managing, leading and inspiring and integrating social specialist from across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.

You will be expected to be able to demonstrate Digital expertise that covers the Paid Social practice whilst also engaging further to incorporate organic influence, content and creative impact and the role of deep insight and analytics to inform decisioning,

Internally you will be responsible for all elements of a soft P&L, identifying and growing opportunities for the client and the agency. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Role Responsibilities

• Acting as a thought a thought leader, developing paid social strategy and innovative solutions to position Mindshare Worldwide as industry leaders.
• Identifying opportunities for expanding our expertise, by understanding the needs of Mindshare/GroupM clients and the direction of the industry.
• Acting as go-to expert on paid social industry topics, able to create points of view in line with our business values.
• Working with fellow department Business Directors and Head of Digital to drive the direction of the future of our paid social capabilities.
• Ensuring we stay market-leading in the paid social media space, with development of case studies and thought leadership articles.
• Managing high performing teams within a capabilities-first construct, ensuring best practice as well as improving processes and procedures to enhanced outputs.
• Taking an active management role developing the Paid Social team's talent as well as owning the commercials for your clients (SOWs, WoWs, P&L and Resource Allocation).
• Representing Mindshare in new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.
• Maximising on Mindshare and GroupM internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages.

Key Skills and Experience

• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to 'fly solo' & present to mid to senior weight clients.
• High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Ability to thrive and work independently in an incredibly fast-paced, dynamic environment, as well as collaboratively driving energy, passion and direction of a 10+ member team.
• Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technical and operational)
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals
• Track record delivering high quality results in a fast-paced, deadline-driven environment
• Experience and knowledge of the difference stages of the project management life cycle.
• Substantial demonstratable success in managing and leading digital teams.
• Proven success in stakeholder management and ability to build relationships with clients and partners.
• Experience in leading new business pitches and driving organic growth.
• Proven commercial success of driving business growth and creating new revenue streams.
• Proven track record in performance media and e-commerce and good understanding of the wider media mix.
• Strong project management and resource allocation skills.
• Leadership, collaboration, facilitation, and negotiation skills
• The ability to quickly learn and understand new business environments.
• A proactive, "can do" attitude. Self-starter and motivator with the ability to work in an autonomous fast paced environment doing what is necessary to deliver with speed, agility and forward-thinking.
• The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them
• 8 years+ of strong digital media planning & buying experience. Ideally local or EMEA regional.
• Proven track record of working closely with clients on projects and ability to balance client goals and profitability
• Established thought-leadership in the Social Media industry.
• Experience in working directly with Paid Social providers including Meta, Tiktok, Snap, LinkedIn, as well as various data and third-party providers (ie. Spirable).

Personal performance measures:

The Business Director will predominantly be measured on the quality of work, innovation and their ability to adapt and adopt to the growing capabilities required for their client. Specific measures include:

• Feedback from client teams and local market - measured via constructive feedback and Customer Scores
  Ensure the teams deliver excellent, flawless and growth driving execution across digital / data assignments
• Motivated teams - measured via 360 and informal feedback
• Strong relationships with other departments via 360 and informal feedback.
• Regular involvement in New Business, internal projects, and new revenue streams such as added-value services and growth solutions.
• Year on Year revenue growth & Increase client profitability through commercially focused plans, automation, and innovations
• Increase in revenue contribution from out-of-scope services and cross-selling
• Quality of work delivered by you and your team and Performance against client objectives
• Active contribution to the wider Mindshare Channels & Solutions initiatives in London and in the EMEA region, as well and contribution and involvement within GroupM Nexus workstreams